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ERIC Number: ED020298
Record Type: RIE
Publication Date: 1968-Apr-9
Pages: 59
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
EFFECTS OF AUDIOVISUAL MATERIALS ON CHANGING THE ATTITUDES OF CULTURALLY DISADVANTAGED YOUTH. FINAL REPORT.
ALLEN, WILLIAM H.; AND OTHERS
THIS STUDY INVESTIGATED THE USE OF AUDIOVISUAL STIMULUS MATERIALS TO CREATE POSITIVE CHANGES IN THE SCHOOL-RELATED ATTITUDES OF 128 NEGRO AND 88 NON-NEGRO DISADVANTAGED JUNIOR HIGH SCHOOL BOYS. EACH SUBJECT WAS INDIVIDUALLY SHOWN FOUR EXPERIMENTAL SLIDES WHICH WERE ACCOMPANIED BY INTERVIEWS WITH SIMILARLY DISADVANTAGED NEGRO YOUTHS AND A YOUNG ADULT NEGRO WHO HAD CONSIDERABLY BETTERED HIMSELF THROUGH EDUCATION. TWO SETS OF VARIABLES WERE STUDIED--(1) STUDENTS WERE EITHER FURNISHED OR NOT FURNISHED AN OPPORTUNITY TO CHOOSE WHAT SLIDE TO VIEW NEXT, AND (2) THEY WERE ALLOWED OR NOT ALLOWED TO RESPOND OVERTLY INTO A MICROPHONE. SUBJECTS WERE ADMINISTERED AN ATTITUDE INVENTORY BEFORE AND AFTER EXPOSURE TO THE EXPERIMENTAL TREATMENT. A CONTROL GROUP COMPLETED THE ATTITUDE MEASURES BUT WERE EXPOSED TO NONE OF THE PRESENTATIONS. DATA WERE ANALYZED BY VARIANCE AND T-TEST. ONLY THE METHOD THAT COMBINED A MULTICHOICE FORMAT OF PRESENTATION WITH ACTIVE PARTICIPATION WAS SIGNIFICANTLY EFFECTIVE IN PRODUCING POSITIVE SHIFTS IN ATTITUDE. NEGROES WITH LOWER IQ SHOWED THE GREATEST ATTITUDE CHANGE. (LB)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: University of Southern California, Los Angeles.
Identifiers: INVENTORY OF SELF APPRAISAL