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ERIC Number: ED019884
Record Type: RIE
Publication Date: 1967-Jan-11
Pages: 1
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
LP II--A GOAL PROGRAMMING MODEL FOR MEDIA.
CHARNES, A.; AND OTHERS
A GOAL PROGRAMING MODEL FOR SELECTING MEDIA IS PRESENTED WHICH ALTERS THE OBJECTIVE AND EXTENDS PREVIOUS MEDIA MODELS BY ACCOUNTING FOR CUMULATIVE DUPLICATING AUDIENCES OVER A VARIETY OF TIME PERIODS. THIS PERMITS DETAILED CONTROL OF THE DISTRIBUTION OF MESSAGE FREQUENCIES DIRECTED AT EACH OF NUMEROUS MARKETING TARGETS OVER A SEQUENCE OF INTERRELATED PERIODS. THIS IS ACCOMPLISHED VIA A NEW LOGARITHMIC NON-REACH DEVICE AND A CONTINUOUS LOGNORMAL GENERATION OF THE DISCRETE MESSAGE FREQUENCIES. THIS DOCUMENT, AD-646-918, IS AVAILABLE FROM THE CLEARINGHOUSE FOR FEDERAL SCIENTIFIC AND TECHNICAL INFORMATION, SPRINGFIELD, VA. 22151. MICROFICHE $0.65, HARDCOPY $3.00. (AUTHOR/MF)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Northwestern Univ., Evanston, IL.
Identifiers: N/A