INSTRUCTIONAL TELEVISION HAS HAD SOME REMARKABLE SUCCESSES, BUT ITS OVERALL IMPACT HAS BEEN INSIGNIFICANT IN THE LIGHT OF ITS POTENTIAL, AND OF THE INCREASING DEMANDS OF THE EDUCATIONAL SYSTEM. FOR TRULY EFFECTIVE INSTRUCTIONAL TELEVISION, EFFECTIVE PROGRAMING ADAPTED TO THE NEEDS AND RESOURCES OF THE MEDIUM IS NEEDED, ALONG WITH INFORMED AND ACTIVE PARTICIPATION OF THE TEACHERS. STUDENTS NEED TO BE ACTIVE LEARNERS, TELEVISION TEACHERS NEED TO HAVE BOTH INSTRUCTIONAL AND BROADCASTING SKILLS, AND CLASSROOM TEACHERS NEED TO TAKE ON THE POTENTIALLY REWARDING ROLE OF PREPARATION, SUPERVISION, COORDINATION, REINFORCEMENT OF RESPONSES, AND EVALUATION OF RESULTS. INSTRUCTIONAL TELEVISION CAN BE USED TO BRING EXCELLENT TEACHING TO DEPRIVED SCHOOLS, TO RAISE AND MAINTAIN STANDARDS OF QUALITY THROUGHOUT THE NATION, TO ALLEVIATE THE PROBLEMS OF INCREASING NUMBERS OF SCHOOLS AND STUDENTS, AND TO TEACH PEOPLE OF ALL AGES IN A SOCIETY WHERE ADULTS INCREASINGLY WANT AND NEED CONTINUING EDUCATION. AN INSTRUCTIONAL TELEVISION SATELLITE WITH SEPARATE CHANNELS FOR STATES OR REGIONS WOULD GIVE A LARGE BASE OF SHARED RESOURCES FOR DEALING WITH EDUCATIONAL PROBLEMS. THE SATELLITE MIGHT BE COUPLED WITH A NATIONAL PROGRAM LIBRARY IN A SYSTEM WHERE CONTROL WOULD REST WITH LOCAL EDUCATION SYSTEMS. THIS ARTICLE WAS PUBLISHED IN "MONOGRAPHIC SERVICE," ISSUE 4, JANUARY 1967. (BB)