THIS REPORT ON CONTINUING EDUCATION FOR PHARMACISTS IN BRITISH COLUMBIA EXAMINES EDUCATIONAL NEEDS IN THE TECHNICAL, SOCIAL, AND ECONOMIC ASPECTS OF A PHARMACIST'S CAREER. A DISCUSSION IS THEN PRESENTED OF EXISTING PROGRAMS IN BRITISH COLUMBIA AND AT THREE AMERICAN UNIVERSITIES, THE AIMS OF A PROPOSED SYSTEM OF PROFESSIONAL, MANAGERIAL, AND GENERAL EDUCATION FOR PHARMACISTS, THE RECRUITMENT OF TEACHING STAFF AND PARTICIPANTS, PROGRAM ORGANIZATION AND COORDINATION, FINANCIAL SUPPORT, PROGRAM PHASING AND EVALUATION, AND THE USE OF SUCH TECHNIQUES AND AIDS AS TAPE RECORDINGS, TELELECTURES, EDUCATIONAL TELEVISION, STUDY GROUPS, CORRESPONDENCE STUDY, PROGRAMED INSTRUCTION, AND STORE VISITATIONS. (LY)