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ERIC Number: ED018140
Record Type: RIE
Publication Date: 1968
Pages: 1
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
RESISTANCE TO INNOVATION IN HIGHER EDUCATION, A SOCIAL PSYCHOLOGICAL EXPLORATION FOCUSED ON TELEVISION AND THE ESTABLISHMENT. THE JOSSEY-BASS SERIES IN HIGHER EDUCATION.
EVANS, RICHARD I.; LEPPMANN, PETER K.
FOR THIS CASE STUDY, 80 PERCENT (319) OF THE FACULTY AT THE URBAN UNIVERSITY RETURNED A QUESTIONNAIRE DESIGNED TO IDENTIFY VALUES, PERSONALITY TRAITS, AND ATTITUDES TOWARD INSTRUCTIONAL TELEVISION (ITV) AND 14 TEACHING METHODS. AN HYPOTHESIS DERIVED FOR FUTURE RESEARCH WAS--ACCEPTANCE OF INNOVATION VARIES DIRECTLY WITH THE PERSONALITY ATTRIBUTE "COSMOPOLITANISM" AND INVERSELY WITH "LOCALITNESS," A MODERATELY PRO-, AND AN EXTREMELY ANTI-ITV GROUP OF ABOUT 60 RESPONDENTS EACH CONTRIBUTED EQUALLY TO AN EXPERIMENTAL GROUP OF 20, WHOSE DEPARTMENTS HAD PREVIOUSLY REJECTED INNOVATIVE USE OF ITV. THE FORCED COMPLIANCE ASPECT OF DISSONANCE REDUCTION IN ATTITUDE CHANGE THEORY WAS TESTED BY REQUIRING (WITH REWARD) THAT THE 20 PRODUCE AND PARTICIPATE IN INDIVIDUAL AND GROUP ITV PRESENTATIONS. CHANGE WAS MEASURED BY--PARTICIPANTS' SELF-REPORTS, OBSERVATION, AND PRE- AND POST-INTERVIEWS, EMPLOYING "COGNITIVE ROLE-PLAYING." CHI SQUARE ANALYSIS OF INTERVIEW ITEMS SHOWED SOME SIGNIFICANT DIFFERENCES BETWEEN EXPERIMENTAL AND CONTROL (THE REMAINING 100 SELECTED RESPONDENTS) GROUPS, BUT THERE WERE MORE "TRENDS" IN THE PREDICTED DIRECTION OF CHANGE FAVORABLE TO ITV, FOR BOTH GROUPS. FINALLY, 75 TEACHERS AND 25 ADMINISTRATORS INTERVIEWED AT NINE UNIVERSITIES HAD CONSISTENTLY NEGATIVE ATTITUDES TOWARD ITV THAT WERE INDEPENDENT OF UNIVERSITY CHARACTERISTICS AND FACULTY ITV EXPERIENCE--THIS CONTRARY TO INITIAL RESULTS. THIS DOCUMENT IS AVAILABLE FROM JOSSEY-BASS, INC., 615 MONTGOMERY ST., SAN FRANCISCO, CALIF. (LH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A