SUCH TRADITIONAL VISUAL MEDIA AS VILLAGE PLAYS, PUPPETRY, AND SHADOW PLAYS CAN BE CREATED LOCALLY WITH ACTIVE PARTICIPATION BY THE LEARNER AND USED EFFECTIVELY IN COMMUNITY EDUCATION AND DEVELOPMENT. OTHER VISUAL MEDIA, SUCH AS FILMS, CAN BE BEST PRODUCED NATIONALLY IN VISUAL AIDS CENTERS IF GOOD COMMUNICATIONS ARE MAINTAINED WITH THE FIELD WORKERS AND IF AN AWARENESS IS KEPT OF SOCIAL SETTINGS AND CULTURAL DIFFERENCES. FILM SOCIETIES WITH WELL-STOCKED FILM LIBRARIES CAN HELP SOLVE THE PROBLEM OF DISTRIBUTION. SYSTEMATIC EVALUATION WITH BASELINE SURVEYS, PRE-RELEASE TESTING AND CONTROL GROUPS IS ESSENTIAL. THIS DOCUMENT IS AVAILABLE FROM NATIONAL DISTRIBUTORS OF UNESCO PUBLICATIONS OR FROM THE DIVISION OF FREE FLOW OF INFORMATION, UNESCO, PLACE DE FONTENOY, PARIS-7E, FRANCE, FOR $0.75. (MF)