THE AUTHOR DEFINES INSTITUTIONAL RESEARCH AS A METHODICAL STUDY OF PROBLEMS, AND AN ATTEMPT TO IMPLEMENT SOLUTIONS AND UTILIZE THE RESULTS OF A STUDY. HE STATES THAT--(1) A RE-EVALUATION OF CONCEPTS, ASSUMPTIONS AND STRATEGIES OF INSTITUTIONAL RESEARCH IS NECESSARY, (2) INSTITUTIONAL RESEARCHERS SHOULD NOT ONLY FIND ANSWERS BUT ALSO CRITICIZE METHODS AND DISTINGUISH THE "IMPORTANT", (3) MANAGEMENT OF TALENT IS PARAMOUNT IN A INSTITUTION OF HIGHER EDUCATION, AND (4) A UNIVERSITY SHOULD HAVE GENERALIST MANAGEMENT AND SPECIALIZED SUPPORT. PROGRAMING IS OFFERED AS A METHOD OF ACHIEVING INSTITUTIONAL GOALS. THIS ARTICLE IS A REPRINT FROM THE JOURNAL OF EXPERIMENTAL EDUCATION, VOL. 31, NO. 2, DECEMBER 1962. COPIES MAY BE OBTAINED FROM THE PUBLISHER, DEMBAR EDUCATIONAL RESEARCH SERVICES, INC., P.O. BOX 1148, MADISON, WISCONSIN 53701. (JP)