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ERIC Number: ED017740
Record Type: RIE
Publication Date: 1968
Pages: 34
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
NEEDED RESEARCH ON DIFFUSION WITHIN EDUCATIONAL ORGANIZATIONS.
JAIN, NEMI C.; ROGERS, EVERETT M.
IN SPITE OF THE VOLUME OF RESEARCH ATTENTION DEVOTED TO THE DIFFUSION OF INNOVATIONS, RELATIVELY LITTLE EMPHASIS HAS BEEN PLACED UPON DIFFUSION WITHIN ORGANIZATIONAL STRUCTURES. METHODOLOGICALLY, RELATIONAL ANALYSIS IN WHICH THE UNIT OF ANALYSIS IS A TWO-PERSON INTERACTING PAIR, A MULTIPLE PERSON COMMUNICATION CHAIN, OR CLIQUES OR SUBSYSTEMS IS NEEDED IN PLACE OF INVESTIGATION IN WHICH THE UNIT OF ANALYSIS IS THE INDIVIDUAL. RELATIONAL ANALYSIS IS ESPECIALLY ADVANTAGEOUS IN DETERMINING THE DEGREE TO WHICH TWO INDIVIDUALS WHO INTERACT ARE SIMILAR. PROCEDURALLY, THE STUDY OF STRUCTURAL EFFECTS AS SYSTEM VARIABLES IN THE DIFFUSION OF INNOVATIONS WITHIN EDUCATIONAL ORGANIZATIONS IS NEEDED. STRUCTURAL EFFECTS ARE THE CONSEQUENCES ON ONE'S BEHAVIOR OF THE SOCIAL STRUCTURE OF THE SYSTEM IN WHICH ONE IS A MEMBER. CONCEPTUALLY THE STUDY OF FOUR INTERRELATED CATEGORIES OF VARIABLES IS NEEDED--DIFFUSION EFFECTS VARIABLES, COMMUNICATION VARIABLES, SOCIAL SYSTEM VARIABLES, AND CONSEQUENCES VARIABLES. ENLARGING THE MODEL OF DIFFUSION REASEARCH TO INCLUDE A CLASS OF MORE ULTIMATE DEPENDENT VARIABLES DEALING WITH INNOVATION CONSEQUENCES AND MORE SOCIAL STRUCTURAL VARIABLES, AND UTILIZING SUCH METHODOLOGICAL ADVANCES AS RELATIONAL ANALYSIS AND THE STUDY OF STRUCTURAL EFFECTS IN DIFFUSION INVESTIGATION, WILL RESULT IN A BETTER INSIGHT INTO HUMAN BEHAVIORAL CHANGE IN ORGANIZATIONAL SETTING, AS WELL AS IMPLICATIONS FOR MORE RAPID EDUCATIONAL DIFFUSION. THIS PAPER WAS DELIVERED AT THE NATIONAL CONFERENCE ON THE DIFFUSION OF EDUCATIONAL IDEAS (EAST LANSING, MARCH 26-28, 1968). (MM)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A