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ERIC Number: ED017713
Record Type: RIE
Publication Date: 1965
Pages: 777
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
SELF-STUDY PROGRAM IN RETAIL STORE OPERATIONS, UNITS 1-13 AND STUDY GUIDE.
Quaker Oats Co., Chicago, IL.
THE PURPOSE OF THIS SELF-STUDY PROGRAM IS TO PROVIDE A COMPREHENSIVE VIEW OF TOTAL RETAIL FOOD STORE OPERATIONS AND TO BROADEN THE KNOWLEDGE AND UNDERSTANDING OF THOSE IN OR STUDENTS AND OTHERS PREPARING TO ENTER THE FOOD INDUSTRY. IT WAS DEVELOPED BY THE QUAKER OATS COMPANY FOR ITS SALESMEN BUT WAS EXPANDED FOR USE OUTSIDE THE COMPANY. THE PROGRAM CONSISTS OF 13 SEPARATE SELF-STUDY UNITS AND A STUDY GUIDE. THE INDIVIDUAL UNITS VARY FROM 40 TO 72 PAGES IN LENGTH, AND EACH REQUIRES ABOUT 2 HOURS TO COMPLETE. THE UNITS ARE (1) THE GROCERY INDUSTRY, PAST, PRESENT, AND FUTURE, (2) FROM THE PRODUCER TO THE CONSUMER, (3) THE SUPERMARKET TODAY, (4) PROFIT AND THE SUPERMARKET, (5) THE SUPERMARKET CUSTOMER, (6) THE GROCERY DEPARTMENT, (7) THE MEAT DEPARTMENT, (8) THE PRODUCE DEPARTMENT, (9) THE DAIRY DEPARTMENT, (10) THE FROZEN FOODS DEPARTMENT, (11) THE BAKERY DEPARTMENT, (12) THE FRONT END, AND (13) OTHER DEPARTMENTS IN THE SUPERMARKET. THE PROGRAM INCORPORATES PROGRAMED LEARNING AS THE SELF-INSTRUCTION METHOD. IN ADDITION TO PROGRAMED LEARNING THE UNITS CONTAIN TEXT MATERIAL, DIAGRAMS, AND ILLUSTRATIONS. IN A STUDY OF THE EFFECTIVENESS OF THE PROGRAM BY WESTERN MICHIGAN UNIVERSITY, A COMPARISON OF PRE- AND POST-TEST RESULTS FOR A TYPICAL GROUP OF STORE EMPLOYEES SHOWED A SIGNIFICANT IMPROVEMENT IN THE KNOWLEDGE LEVEL OF THE GROUP. THIS DOCUMENT IS AVAILABLE FOR $4.95 FROM THE QUAKER OATS COMPANY, 345 MERCHANDISE MART PLAZA, CHICAGO, ILLINOIS 60054. (MM)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Quaker Oats Co., Chicago, IL.
Identifiers: N/A