THE PURPOSE OF THIS GUIDE IS TO ASSIST JUNIOR COLLEGE PRESIDENTS, CHAIRMEN OF BUSINESS ADMINISTRATION DEPARTMENTS, AND TEACHER COORDINATORS IN ORGANIZING, OPERATING, AND ADMINISTERING DISTRIBUTIVE EDUCATION PROGRAMS IN JUNIOR COLLEGES. IT WAS DEVELOPED UNDER THE SUPERVISION OF A STATE LEVEL CURRICULUM SPECIALIST FOR DISTRIBUTIVE EDUCATION. THE SECTIONS ARE (1) INTRODUCTION WHICH INCLUDES INFORMATION ON MARKETING IN THE AMERICAN ECONOMY, DISTRIBUTIVE EDUCATION, AT ALL LEVELS AND SPECIFICALLY IN THE JUNIOR COLLEGE, (2) PROGRAM ORGANIZATION WHICH INCLUDES TYPES OF PROGRAMS, ADMISSION REQUIREMENTS AND SELECTION OF STUDENTS, PATTERNS OF ORGANIZATION, AND BASIC COMPONENTS OF THE MIDMANAGEMENT PROGRAM, AND (3) PROGRAM OPERATION AND ADMINISTRATION WHICH INCLUDES STAFF, ADVISORY COMMITTEES, FACILITIES, COCURRICULAR ACTIVITIES, PROGRAM PROMOTION, AND EVALUATION. THE APPENDIX CONTAINS A BIBLIOGRAPHY AND FIVE FORMS FOR USE IN IMPLEMENTING THE MIDMANAGEMENT PROGRAM. (MM)