NotesFAQContact Us
Collection
Advanced
Search Tips
ERIC Number: ED017172
Record Type: RIE
Publication Date: 1967-Sep
Pages: 248
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
AN EXPERIMENTAL STUDY OF THE RELATIONSHIP OF FILM MOVEMENT AND EMOTIONAL RESPONSE, AND ITS EFFECT ON LEARNING AND ATTITUDE FORMATION.
MILLER, WILLIAM CHARLES, III
THIS EXPERIMENTAL STUDY EXAMINED THE HYPOTHESES THAT FILM MOTION INCREASES AUDIENCE EMOTIONAL INVOLVEMENT, INCREASES POSITIVE ATTITUDE RESPONSE TO THE FILM AND DOES NOT AFFECT AUDIENCE INFORMATION RETENTION. OTHER HYPOTHESES WERE THAT THE GALVANIC SKIN RESPONSE (GSR) IS USEFUL FOR EVALUATING FILM AUDIENCE EMOTIONAL INVOLVEMENT, THAT AUDIENCE INVOLVEMENT RESPONSE IS POSITIVELY RELATED TO ATTITUDE RESPONSE, AND THAT NEITHER EMOTIONAL INVOLVEMENT NOR ATTITUDE RESPONSE IS SIGNIFICANTLY RELATED TO INFORMATION RETENTION. TREATMENTS WERE RANDOMLY ASSIGNED TO GROUPS OF FIVE SUBJECTS. THE 80 SUBJECTS WERE MOSTLY COLLEGE STUDENTS. THE VISUAL PORTION OF A 12-MINUTE FILM WAS USED FOR THE "MOVEMENT" TREATMENT. THE NON-MOVEMENT OR "FILMOGRAPH" TREATMENT REPLACED EACH SHOT IN THE ORIGINAL WITH A SINGLE FRAME SHOWN FOR THE DURATION OF THE SHOT. FACTUAL NARRATION WAS ADDED TO BOTH VERSIONS SO LEARNING COULD BE MEASURED. FACTOR ANALYZED SEMANTIC DIFFERENTIAL RATINGS WERE USED TO MEASURE ATTITUDES. TREATMENT GROUPS WERE COMPARED BY ANALYSIS OF VARIANCE. THE MOVEMENT GROUPS SCORED SIGNIFICANTLY HIGHER ON ATTITUDE EVALUATION OF THE FILM BUT NOT ON EMOTIONAL RESPONSE TO THE FILM AS MEASURED BY GSR. A RISE IN GSR RATINGS INDICATES GSR MAY BE A USEFUL MEASURE OF AUDIENCE RESPONSE. THE FINDING FROM EARLIER STUDIES OF NO SIGNIFICANT DIFFERENCE IN INFORMATIONAL LEARNING BETWEEN MOTION PICTURE AND FILM STRIP (FILMOGRAPH) WAS AGAIN SUPPORTED. (JT)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: University of Southern California, Los Angeles.
Identifiers: N/A