THIS STUDY WAS DESIGNED TO TEST THE HYPOTHESIS THAT ASSOCIATIVELY RELATED NOUNS EMBEDDED IN CONNECTED DISCOURSE--AT LEAST IN THE CASE OF ITEMS THAT APPEAR IN THE SAME OR IN CONTIGUOUS SENTENCES--ARE STORED MORE EFFICIENTLY THAN ASSOCIATIVELY UNRELATED NOUNS. A 2X2 FACTORIAL DESIGN WAS EMPLOYED (WITH 20 SS IN EACH GROUP) IN WHICH SS WERE ASKED TO MEMORIZE A PASSAGE THAT CONTAINED 14 GROUPS OF FOUR ASSOCIATIVELY RELATED NOUNS OR A PASSAGE THAT CONTAINED 14 GROUPS OF FOUR ASSOCIATIVELY UNRELATED NOUNS. AFTER A SINGLE EXPOSURE TO A PASSAGE, RETRIEVAL WAS TESTED BY A WRITTEN RECALL TEST OR BY A PACED SUCCESSIVE BINARY RECOGNITION-MEMORY TEST THAT WAS DESIGNED TO GREATLY REDUCE OPPORTUNITIES FOR CONSTRUCTION DURING RETRIEVAL. THE CONTEXT OF THE HIGH ASSOCIATION (HA) PASSAGE WAS THE SAME AS THE CONTEXT OF THE LOW ASSOCIATION (LA) PASSAGE. THE RESULTS SUPPORTED THE HYPOTHESIS--THE FACILITATING EFFECT OF ASSOCIATION WAS FOUND TO BE INDEPENDENT OF RETRIEVAL METHOD. THIS REPORT APPEARS IN "STUDIES IN LANGUAGE AND LANGUAGE BEHAVIOR, PROGRESS REPORT V," SEPTEMBER 1, 1967. (AUTHOR/AMM)