THIS ARTICLE CONTAINS A REVIEW OF RECENT RESEARCH ON THE RECALL OF ASSOCIATES EMBEDDED IN CONNECTED DISCOURSE AND A DISCUSSION OF THE THEORETICAL ASSUMPTIONS THAT GUIDED THE RESEARCH. EVIDENCE IS PRESENTED NOT ONLY FOR ASSOCIATIVE FACILITATION IN THE RECALL OF KEY WORDS BUT ALSO FOR A FACILITATING EFFECT OF ASSOCIATION UPON THE RECALL OF CONTEXT MATERIALS. IN ADDITION, SOME EVIDENCE IS PRESENTED WHICH SUGGESTS THAT ASSOCIATIVE FACILITATION IN THE RECALL OF KEY ITEMS DOES NOT DEPEND UPON OPPORTUNITIES FOR CONSTRUCTION DURING RECALL. THIS REPORT IS BASED ON A PAPER PRESENTED AT THE FIRST CONFERENCE ON LANGUAGE AND LANGUAGE BEHAVIOR, CENTER FOR RESEARCH ON LANGUAGE AND LANGUAGE BEHAVIOR, UNIVERSITY OF MICHIGAN, ANN ARBOR, MICHIGAN, OCTOBER 17-18, 1966. IT ALSO APPEARS IN "STUDIES IN LANGUAGE AND LANGUAGE BEHAVIOR, PROGRESS REPORT V," SEPTEMBER 1, 1967. (AUTHOR/AMM)