THIS STUDY WAS DESIGNED TO DEVISE AND TEST SYSTEMS OF MEASURING AND REPORTING ACTIVITIES IN COLLEGES AND UNIVERSITIES SO THAT SUCH INSTITUTIONS COULD MAINTAIN RECORDS ADEQUATE BOTH FOR THEIR OWN PURPOSES AND FOR REPORTING TO INTERESTED AGENCIES. DATA CONCERNING MANPOWER, STUDENTS, FACILITIES, AND FINANCES COVER ALL FIELDS OF UNIVERSITY ACTIVITY AND ALL MAJOR COMPONENTS OF THE UNIVERSITY. THE EIGHT INSTITUTIONS STUDIED WERE SELECTED FOR THEIR GEOGRAPHICAL DISTRIBUTION, DIVERSITY OF SIZE AND TYPE, AND RANGE OF ACADEMIC PROGRAMS. FIVE GENERAL IMPLICATIONS OF THE STUDY ARE NOTED--(1) COMPREHENSIVE ATTACK ON ADMINISTRATIVE PROBLEMS OF HIGHER EDUCATION WARRANTS FURTHER APPLICATION, (2) INSTITUTIONS SHOULD FORMULATE THEIR EDUCATIONAL OBJECTIVES AND ANALYZE THEIR OPERATIONS IN THE LIGHT OF THESE OBJECTIVES, (3) THE GUIDELINES EXPRESSED IN THIS REPORT MAY MAKE POSSIBLE THE ESTABLISHMENT OF A BODY OF EVIDENCE FOR EVALUATION OF EDUCATIONAL EFFECTIVENESS OVER A LONG PERIOD OF TIME, (4) FORMAL ANALYTICAL STUDY OF UNIVERSITY STRUCTURE FROM THE STANDPOINT OF DATA COMMUNICATION IS NEEDED, AND (5) ANY PHILOSOPHY OF THE MODERN UNIVERSITY MUST BE INFUSED WITH SUCH WISDOM AS IS WITHIN THE CAPABILITY OF MAN, AND PRACTICAL PROCEDURES MUST BE FOUND TO ASSIST ITS REALIZATION. THIS DOCUMENT IS ALSO AVAILABLE FROM THE SUPERINTENDENT OF DOCUMENTS, U.S. GOVERNMENT PRINTING OFFICE, WASHINGTON, D.C. 20402, FOR $2.00. (HW)