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ERIC Number: ED016063
Record Type: RIE
Publication Date: 1966
Pages: 176
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
PREPARACION, PROGRESO, PORVENIR (PREPARATION FOR PROGRESS TO THE FUTURE).
CALLEJO, RICARDO A.; STOUFFER, CLAYTON L.
THE OBJECTIVES OF THIS PILOT PROGRAM WERE TO (1) MOTIVATE DISADVANTAGED SPANISH-SURNAMED YOUTH TO ENTER EXISTING VOCATIONAL TRAINING PROGRAMS THROUGH THE USE OF NEW TELEVISION TECHNIQUES AND EQUIPMENT IN SAN FRANCISCO AND SAN JOSE, AND (2) DEVELOP A COMPREHENSIVE EVALUATION DESIGN WHICH WOULD RESULT IN A PROGRAM DEVELOPMENT HANDBOOK AND AN EXAMPLE PROGRAM THAT WOULD ALLOW DUPLICATION OF THE SERIES IN OTHER URBAN AREAS. THE PROGRAM SERIES PROPOSED WOULD NOT PROVIDE SPECIFIC ON-AIR TRAINING PROGRAMS BUT HIGHLY EGO-SUPPORTIVE EXPERIENCES AND INFORMATION. THE MATERIALS TO BE DEVELOPED INCLUDE APPROXIMATELY 20 HIGHLY POLISHED TAPE OR FILM SPOT COMMERCIALS, AS MANY AS 35 PROGRAMS COMPRISED OF ONE TO SIX SUBJECT SEGMENTS, AND SELECTED ILLUSTRATION OF PROGRAMS. IN THE INVESTIGATORY PROJECT, PROGRAM GUIDELINES, AND SUBJECTS WERE COMPILED FROM INTERVIEWS WITH AUTHORITIES ON THE TARGET AUDIENCE, A QUESTIONNAIRE ADMINISTERED TO FIELD CONTACTS, A SURVEY OF YOUTHS IN THREE CITIES, AN IN-DEPTH RECORDED INTERVIEW SESSION, AND ADVICE FROM AN ADVISORY COMMITTEE. THE TYPES OF PROGRAMS CHOSEN WERE AUDIENCE PARTICIPATION AND THOSE DEALING WITH VALUES AND NEEDS, TEEN CULTURE, YOUTHS' RELATION TO SOCIETY, AND THE USE OF MONEY. PROGRAMING WOULD USE TALENT FROM DIFFERENT ETHNIC GROUPS, A PROGRAM ANALYZER TO PRETEST EACH PROGRAM, AND PEER GROUP VIEWING AND DISCUSSION FORUMS TO TEST EFFECTIVENESS. PERIODIC SURVEYS WOULD EVALUATE AND COMPARE PROGRAMING IN THE TWO CITIES. THERE WAS NO SUPPORT AVAILABLE FOR THE IMPLEMENTATION OF THIS PROPOSAL. THE APPENDIXES, ABOUT 150 PAGES, CONTAIN PROGRAM GUIDELINES AND IDEAS, THE EQUIPMENT RATIONALE, PROPOSED BUDGET, ADVISORY COMMITTEE LIST, RESEARCH DESIGN, AND TARGET POPULATION STATISTICS. (WB)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Station KQED, San Francisco, CA.
Identifiers: N/A