THE RURAL TO URBAN MIGRATION SEEMS TO BE PARTICULARLY ATTRACTIVE TO TWO TYPES OF PEOPLE--(1) BRIGHT YOUNG MEN AND WOMEN, AND (2) POORLY TRAINED YOUTH SEEKING BETTER LABOR MARKETS. IF THIS "BRAIN DRAIN" AND MIGRATION FLOW IS TO BE STEMMED, IT WILL BE NECESSARY TO PROVIDE AN IMPROVED RURAL EDUCATIONAL PROGRAM. WHILE SEVERAL NEEDS HAVE BEEN IDENTIFIED WHICH WOULD IMPROVE RURAL EDUCATION, THE MOST CRUCIAL AND PRIMARY OF THEM IS THE IDENTIFICATION AND EFFECTIVE USE OF HUMAN AND FINANCIAL RESOURCES. THIS NEED IS BEING PARTIALLY MET THROUGH THE ELEMENTARY AND SECONDARY EDUCATION ACT OF 1965, BUT MANY OF THE SMALLER, MOSTLY RURAL SCHOOLS SIMPLY HAVE NOT HAD THE ABILITY OR STAFF TO TAKE FULL ADVANTAGE OF THE AVAILABLE FUNDS. TO TAKE ADVANTAGE OF THIS FEDERAL ASSISTANCE, MANY OF THE RURAL SCHOOLS HAVE JOINED TOGETHER, FORMED REGIONAL EDUCATION CENTERS, AND CREATED A NEW CONCEPT COMMONLY REFERRED TO AS COORDINATED PLANNING. HOWEVER, EVEN THESE EFFORTS PLUS THE NEW TECHNOLOGICAL ADVANCES WILL NOT BE ENOUGH TO MEET THE NEEDS OF RURAL EDUCATION WITHOUT A CONTINUAL SEARCH FOR NEW APPROACHES TO SATISFY THE NEEDS OF RURAL YOUTH. THIS SPEECH WAS PRESENTED AT THE NATIONAL OUTLOOK CONFERENCE ON RURAL YOUTH, OCTOBER 23-26, 1967, WASHINGTON, D. C., SPONSORED JOINTLY BY THE U. S. DEPARTMENTS OF AGRICULTURE, HEALTH, EDUCATION, AND WELFARE, INTERIOR, AND LABOR, OEO, AND THE PRESIDENT'S COUNCIL ON YOUTH OPPORTUNITY. (ES)