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ERIC Number: ED015416
Record Type: RIE
Publication Date: 1967-Sep
Pages: 126
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
AN EVALUATION OF COMMUNICATION MEDIA USED IN THE ADULT LIBERAL STUDIES PROGRAM.
MAHLER, T.W.; MILLER, H. MAX
AS PART OF AN ADULT LIBERAL STUDIES PROGRAM (BASIC ISSUES OF MAN), AN EVALUATION WAS MADE TO DETERMINE THE EFFECTIVENESS OF COMBINATIONS OF TELEVISION, FILMS, WRITTEN MATERIALS, AND GROUP DISCUSSION IN EDUCATIONAL SITUATIONS INVOLVING EXPOSURE TO THE MEDIA ALONE OR IN GROUPS, THE AIM OF THE PROGRAM BEING TO BRING ABOUT ATTITUDINAL CHANGES. THE STUDY OF THE EXPERIMENTAL GROUPS WAS CONDUCTED IN ACTUAL FIELD CONDITIONS IN COMMUNITIES THROUGHOUT GEORGIA. CONTROL GROUPS, WHO HAD COMPLETE ABSENCE OF EXPOSURE TO THE INFORMATION RESOURCES, WERE RECRUITED FROM CONFERENCE MEMBERS AT THE GEORGIA CENTER FOR CONTINUING EDUCATION. AGE, RESIDENCE, SEX, MARITAL STATUS, EDUCATION, OCCUPATION, AND INCOME WERE CONTROL VARIABLES. THERE WAS LITTLE EVIDENCE TO SUPPORT THE EXISTENCE OF RELATIONSHIP BETWEEN EXPOSURE TO CONTENT MATERIALS OF THE PROGRAM AND ATTITUDINAL CHANGE. FOR TWO OF THE FIVE ATTITUDINAL ORIENTATIONS, THERE WAS SOME EVIDENCE TO SUGGEST RELATIONSHIP BETWEEN THE TYPE OF TREATMENT AND ATTITUDINAL CHANGE. WHEN CONTROL VARIABLES WERE INTRODUCED, THE RELATIONSHIP WAS CLARIFIED ONLY SLIGHTLY AND SIGNIFICANT CHANGES THAT WOULD SUGGEST A RELATIONSHIP WERE NOT EVIDENCED. POSSIBLE IMPLICATIONS FOR THEORY AND METHODOLOGY IN RESEARCH AND FOR PROGRAM PLANNING WERE NOTED. (THE DOCUMENT INCLUDES TABLES, APPENDIXES, AND REFERENCES.) (LY)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Georgia Univ., Athens.
Identifiers: GEORGIA; UNIVERSITY OF GEORGIA