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ERIC Number: ED015401
Record Type: RIE
Publication Date: 1966-Jan
Pages: 1
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
THE TOP ONE-HUNDRED SPEAK OUT ON COMMUNICATION.
HARTRANFT, STEPHEN R.
TO INVESTIGATE (1) THE TYPES OF SPEECH-COMMUNICATION INSTRUCTION USED IN BUSINESS AND INDUSTRY, (2) THE CRITERIA BY WHICH BUSINESS AND INDUSTRY SELECT STAFF FOR THEIR SPEECH-COMMUNICATION PROGRAMS, AND (3) THE AVAILABILITY OF CORPORATE JOBS FOR SPEECH TRAINED PERSONNEL, QUESTIONNAIRES WERE MAILED TO PERSONNEL DIRECTORS OF THE 100 LARGEST CORPORATIONS. OF THE 76 CORPORATIONS RESPONDING, 50 OFFERED SPEECH-COMMUNICATION TRAINING, AND EIGHT MORE THOUGHT SUCH INSTRUCTION TO BE OF VALUE. COMMITTEE AND CONFERENCE LEADERSHIP WERE JUDGED THE MOST IMPORTANT AREA OF STUDY. ONLY SIX CORPORATIONS EMPLOYED FULL-TIME SPEECH-COMMUNICATION INSTRUCTORS--MOST RELIED ON OUTSIDE CONSULTANTS. WHILE CORPORATIONS STATED A PREFERENCE FOR EXPERIENCED, COLLEGE-EDUCATED SPEECH TEACHERS TO STAFF SPEECH-COMMUNICATION PROGRAMS, MOST TRAINING PERSONNEL WERE SELECTED FROM THE RANKS OF COMPANY EMPLOYEES, INDICATING THE NECESSITY OF A BUSINESS BACKGROUND. A COMPARISON WITH A SIMILAR STUDY DONE IN 1954 BY MASON HICKS OF PURDUE UNIVERSITY INDICATED THAT CORPORATE SPEECH-COMMUNICATION TRAINING PROGRAMS HAD CHANGED VERY LITTLE BETWEEN 1954 AND 1964. FUTURE STUDIES SHOULD SAMPLE SMALL BUSINESS PROGRAMS AND AUGMENT THE QUESTIONNAIRE BY PERSONAL INTERVIEWS. (APPENDIXES ARE THE QUESTIONNAIRE, COVERING AND FOLLOW-UP LETTERS, AND LIST OF CORPORATIONS SURVEYED.) THIS DOCUMENT IS AVAILABLE FROM BOWLING GREEN STATE UNIVERSITY, BOWLING GREEN, OHIO. (AJ)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Bowling Green State Univ., OH.
Identifiers: N/A