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ERIC Number: ED015301
Record Type: RIE
Publication Date: 1966-Nov
Pages: 1
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
WHAT DOES IT TAKE TO SELL FEED.
ALBRACHT, JAMES J.
TO DETERMINE THE VOCATIONAL COMPETENCIES NECESSARY FOR THE PERFORMANCE OF NINE ESSENTIAL SALES ACTIVITIES IN THE FEED INDUSTRY, A JURY OF 24 FEED DEALERS, SALES TRAINING DIRECTORS, AGRICULTURAL EDUCATION RESEARCHERS, AND BUSINESS EDUCATION RESEARCHERS MADE "YES" AND "NO" DETERMINATIONS FOR 40 COMPETENCIES. THE NUMBER OF COMPETENCIES CONSIDERED ESSENTIAL FOR EACH OF THE NINE ACTIVITIES WAS--(1) SELLS DIRECT TO PRODUCER, 39, (2) ASSISTS LOCAL DEALERS IN PROMOTING USE OF SPECIFIC FEEDS, 38, (3) ASSISTS FARMERS IN PLANNING FEEDING PROGRAMS, 37, (4) ASSISTS LOCAL DEALER IN PROMOTIONAL COMPAIGNS AND FEED AND GRAIN CLINICS, 37, (5) ASSISTS FARMERS TO SEE THROUGH THEIR OWN PROBLEMS, 36, (6) FOLLOWS UP ON RESULTS OBTAINED BY CUSTOMERS AND REPORTS THEM TO MANAGEMENT, 36, (7) SELLS TO CUSTOMER ACROSS THE COUNTER, 36, (8) RECOGNIZES ABNORMAL AND DETRIMENTAL PRACTICES AND ANIMAL HEALTH CONDITIONS, 31, AND (9) SOLICITS LOCAL DEALERS TO SELL COMPANY PRODUCTS, 27. THE JURY ALSO INDICATED THE NUMBER OF COMPETENCIES WHICH COULD BE TAUGHT AT EACH OF SIX EDUCATIONAL FACILITIES -- (1) DEALER OR COMPANY SCHOOL, 40, (2) ON-THE-JOB, 40, (3) POST-HIGH SCHOOL, 33, (4) ADULT, 32, (5) 4-YEAR COLLEGE, 31, AND (6) HIGH SCHOOL, 28. COMPETENCIES IDENTIFIED AS ESSENTIAL SHOULD BE CONSIDERED IN THE DEVELOPMENT OF CURRICULUMS AND COURSES OF STUDY FOR THOSE IN OR PREPARING TO ENTER SALES POSITIONS IN THE FEED INDUSTRY. THIS DOCUMENT APPEARED IN "THE AGRICULTURAL EDUCATION MAGAZINE," VOLUME 39, NUMBER 5, NOVEMBER 1966. (WB)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A