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ERIC Number: ED014985
Record Type: RIE
Publication Date: 1967-Aug-14
Pages: 9
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
REPORT OF RESEARCH PROJECT TO DETERMINE EFFECT OF MASS CIRCULATION OF MACOMB COUNTY COMMUNITY COLLEGE STUDENT NEWSPAPER ON PUBLIC IMAGE OF THE COLLEGE.
MEYERSON, MILES
ONE HUNDRED TELEPHONE INTERVIEWS WERE CONDUCTED TO DETERMINE IF MASS CIRCULATION OF THE CAMPUS PAPER (PUBLISHED AT THREE-WEEK INTERVALS) ALONG WITH A COMMUNITY DAILY PAPER WAS HARMFUL OR OTHERWISE TO THE PUBLIC IMAGE OF THE COLLEGE. THE EXPERIMENTAL GROUP COMPRISED THOSE WHO RECEIVED BOTH THE STUDENT PAPER AND THE DAILY PAPER. THE CONTROL GROUP CONSISTED OF THOSE WHO DID NOT GET THE STUDENT PAPER, SINCE THEY DID NOT SUBSCRIBE TO THE DAILY WITH WHICH IT WAS DISTRIBUTED. FIVE QUESTIONS WERE ASKED--(1) HOW OFTEN DO YOU READ THE DAILY, (2) HAVE YOU EVER READ THE COLLEGE PAPER, (3) HOW OFTEN, (4) DO YOU BELIEVE THE COLLEGE IS MEETING THE EDUCATIONAL NEEDS OF ITS STUDENTS, AND (5) HOW DO YOU FEEL THE BEHAVIOR OF THE STUDENTS COMPARES WITH THAT OF OTHERS THROUGHOUT THE UNITED STATES. THOSE EXPOSED TO THE STUDENT NEWSPAPER RATED BOTH THE PERFORMANCE OF THE COLLEGE AND THE BEHAVIOR OF ITS STUDENTS HIGHER THAN DID THOSE IN THE CONTROL GROUP. ALSO, THERE WERE MANY MORE IN THE CONTROL GROUP WHO EXPRESSED A LACK OF OPINION THAN IN THE EXPERIMENTAL GROUP. THE RESULTS REINFORCE THE HYPOTHESIS THAT THOSE WHO KNOW MORE ABOUT THE COLLEGE HAVE A BETTER OPINION OF IT. (HH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: MICHIGAN; Ohio (Warren)