THROUGH FACTOR ANALYSIS, THE STRUCTURE OF SELF-REPORTED REASONS FOR SELECTING SECONDARY SCHOOL STUDY PROGRAMS WAS EXPLORED. MAJOR FACTORS AFFECTING EDUCATIONAL DECISIONS WERE STUDY TARGETS. SAMPLES OF PUBLIC SCHOOL PUPILS, WHO VARIED IN HETEROGENEITY, SEX, EDUCATIONAL LEVEL, LOCALE, SOCIOECONOMIC CHARACTERISTICS, AND ASPIRATIONS WERE SELECTED. THREE SEPARATE FACTOR ANALYSES WERE CONDUCTED ON THE BASIS OF SURVEY AND INVENTORY CHECKLIST RESPONSES. MAJOR GENERAL FACTORS (CONFORMITY, ACADEMIC VALUE, MATERIAL VALUE, ALTRUISTIC VALUE, SCHOOL INFLUENCE, INFLUENCE OF EXPERIENCE, SCIENCE INTEREST, AND HUMANITIES INTEREST) WERE IDENTIFIED AS AMONG THOSE CONTRIBUTING TO EDUCATIONAL DECISIONS IN THE SAMPLES. CERTAIN DECISION STRUCTURES BEFORE COLLEGE RESEMBLE FACTORS CONTRIBUTING TO COLLEGE ATTENDANCE. MANY FACTORS ARE ASSOCIATED WITH EDUCATIONAL DECISION MAKING. THE EIGHT MAJOR FACTORS ARE GENERALLY COMPARABLE TO FACTORS OBTAINED ON THE DETERMINANTS OF VOCATIONAL DECISION. EXCEPT FOR SEX, PERSONAL AND SOCIAL VARIABLES ARE NOT CLOSELY LINKED TO MOTIVATIONAL FACTOR STRUCTURES. THIS PAPER WAS PRESENTED AT THE AMERICAN PERSONNEL AND GUIDANCE ASSOCIATION CONVENTION, DALLAS, TEXAS, MARCH, 1967. (AF)