ASSUMING EDUCATIONAL TELEVISION TO BE A FORM OF LIBERAL ADULT EDUCATION, ITS PROGRAMING, PRESENT AND POTENTIAL AUDIENCES, AND THE ATTITUDES OF VARIOUS PUBLICS TOWARD IT WERE INVESTIGATED. TWO VIEWS TOWARD LIBERAL ADULT EDUCATION WERE RECOGNIZED. THE TRADITIONALIST ARGUES THAT CONTENT TRANSCENDS METHOD, THAT THE GOAL OF LIBERAL ADULT EDUCATION IS INDIVIDUAL CHANGE, THAT THE AUDIENCE FOR CONTINUING EDUCATION IS LIMITED TO INTELLECTUALLY CURIOUS COMMUNITY LEADERS, AND THAT THE RESULT IS AN IMPROVED COMMUNITY. THE MODERNIST CONTENDS THAT--METHOD CAN BE EDUCATIVE IN ITSELF, THE GOAL OF LIBERAL ADULT EDUCATION IS OFTEN COMMUNITY BETTERMENT, THE AUDIENCE FOR CONTINUING EDUCATION IS THE ENTIRE POPULACE, AND THE RESULT IS A GROUP OF IMPROVED INDIVIDUALS. PROGRAMING RATIONALE APPEARS TO BE OF THE MODERNIST CAMP, BUT THE DESIGN OF MOST PROGRAMS FOLLOWS THE TRADITIONALIST VIEW. EDUCATIONAL TELEVISION REACHES COMMUNITY LEADERS WHO ARE NOT AVID GENERAL TELEVISION FANS. THE TRADITIONALIST CONSIDERS THIS RIGHT. THE MODERNIST ARGUES THAT EDUCATIONAL TELEVISION SHOULD COMPETE WITH COMMERCIAL STATIONS FOR AUDIENCES IN ORDER TO EXPOSE THOSE WHO NEED IT TO CULTURAL ENRICHMENT. THE DOCUMENT IS AVAILABLE FROM UNIVERSITY MICROFILMS, ANN ARBOR, MICHIGAN, ORDER NO. 64-5644, MICROFILM $2.95, XEROGRAPHY $10.35, 226 PAGES. (AUTHOR/AJ)