TO EXAMINE A NUMBER OF STEREOTYPES AND IMPRESSIONS HELD BY SOCIAL SCIENTISTS ABOUT DIFFERENCES IN RURAL-URBAN ATTITUDES, THIS RESEARCH ANALYZED THE RESPONSES TO QUESTIONS FROM 20 NATIONAL OPINION POLLS CONDUCTED BY THE GALLUP ORGANIZATION AND THE NATIONAL OPINION RESEARCH CENTER FROM 1953 TO 1965. COMPARISONS WERE MADE BETWEEN THE RESPONSES OF FARMERS AND ADULT MEMBERS OF FARMERS' HOUSEHOLDS, AND FOUR LEVELS OF NONAGRICULTURAL WORKERS AND ADULT MEMBERS OF NONAGRICULTURAL HOUSEHOLDS--UPPER AND LOWER NONMANUAL AND UPPER AND LOWER MANUAL. THE FINDINGS GENERALLY SUPPORTED THE POPULAR STEREOTYPES, AND INDICATED THAT IN CONTRAST WITH MOST URBAN WORKERS, FARMERS ARE MORE TRADITIONAL IN RELIGIOUS BELIEFS AND MORE ASCETIC, WORK-ORIENTED, PURITANICAL, PREJUDICED, ETHNOCENTRIC, ISOLATIONIST, UNINFORMED, UNLIKELY TO READ BOOKS OR NEWSPAPERS, DISTRUSTFUL OF PEOPLE, INTOLERANT OF DEVIANCE, OPPOSED TO CIVIL LIBERTIES AND BIRTH CONTROL, AND FAVORABLE TO EARLY MARRIAGE AND HIGH FERTILITY. HOWEVER FARMERS' POLITICAL ATTITUDES AND INTERESTS RANKED BETWEEN URBAN MANUAL AND NONMANUAL WORKERS IN AUTHORITARIANISM. FARMERS' RESPONSES GENERALLY WERE MORE SIMILAR TO THE RESPONSES OF MANUAL WORKERS THAN TO THOSE OF NONMANUAL OR WHITE-COLLAR WORKERS. SOME OF THESE RURAL-URBAN DIFFERENCES MIGHT BE EITHER A REFLECTION OF PERVASIVE PROTESTANT INFLUENCE IN RURAL AREAS OR A RESULT OF THE SIZE, DENSITY, OR COMPOSITION OF THE POPULATION. AVAILABLE IN THE SOUTHWESTERN SOCIAL SCIENCE QUARTERLY, 1967, P. 381-400. (JL)