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ERIC Number: ED014402
Record Type: RIE
Publication Date: 1966-Aug
Pages: 10
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
BOOK READING AUDIENCES AND THE MASS SOCIETY.
ENNIS, PHILIP H.
PAST STUDIES ON READING AUDIENCE BEHAVIOR FOCUSED ON DIFFERENTIATING INDIVIDUAL MEMBERS ACCORDING TO THE QUANTITY AND QUALITY OF THE BOOKS THEY READ. THESE STUDIES DID NOT DEAL WITH INTERRELATIONSHIPS AMONG MEMBERS. AN APPROACH WAS NEEDED TO IDENTIFY WHAT CONSTITUTES A READING AUDIENCE AND HOW ITS MEMBERS INTERRELATE. AN AGGREGATE LEVEL APPROACH OFFERS POSSIBILITIES FOR DISTINGUISHING BETWEEN THE CENTER AND THE PERIPHERY IN AN AUDIENCE AND FOR INVESTIGATING INTERRELATIONSHIPS AMONG ITS SUBPUBLICS. THE CENTER-PERIPHERY CONCEPT ASSUMES THAT IN ANY AUDIENCE THERE IS A CENTER, A GROUP MORE KNOWLEDGEABLE WITH THE MEDIUM THAN ARE OTHERS WHO COMPRISE THE PERIPHERY. EXAMPLES OF AGGREGATE LEVEL ANALYSIS ARE CITED. THE FIRST EXAMPLE EXPLAINS THE RELATIONSHIP BETWEEN THE SIZE OF AN AUDIENCE AND THE BALANCE OF THE CENTER AND PERIPHERAL READERS. A SECOND EXAMPLE EXAMINES THE RELATIONSHIP BETWEEN ONE READING SUBPUBLIC AND ANOTHER TO DETERMINE HOW DIFFERENT KINDS OF TASTES GO TOGETHER. THE THIRD EXAMPLE COMPARES CENTER AND PERIPHERAL READERS AND INVESTIGATES SOURCES OF BOOKS READ. THIS PAPER WAS PRESENTED AT THE AMERICAN SOCIOLOGICAL ASSOCIATION CONFERENCE (61ST, MIAMI BEACH, AUGUST 1966). (NS)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: National Opinion Research Center, Chicago, IL.
Identifiers: NATIONAL OPINION RESEARCH CENTER; University of Chicago IL