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ERIC Number: ED014314
Record Type: RIE
Publication Date: 1967-Feb
Pages: 51
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
SURVEY OF PROFESSIONAL JOURNALS IN FIELD OF PUBLIC COMMUNICATION, INCLUDING NEW MEDIA IN EDUCATION. FINAL REPORT.
HOBAN, CHARLES F.
THE SUBSCRIBERS TO FOUR JOURNALS IN THE FIELD OF PUBLIC COMMUNICATION WERE SURVEYED TO DETERMINE (1) WHETHER COMMUNICATION HAS EMERGED AS AN IDENTIFIABLE AREA OF DISCIPLINE, (2) WHAT SHORTCOMINGS READERS PERCEIVE IN PROFESSIONALLY SIGNIFICANT JOURNALS, AND (3) HOW READERS PERCEIVE THE ROLE OF PROFESSIONAL JOURNALS AS A CHANNEL OF COMMUNICATION. A QUESTIONNAIRE WAS SENT TO A SAMPLE OF THE JOURNALS' DOMESTIC SUBSCRIBERS, TO DETERMINE CHARACTERISTICS OF THE SUBSCRIBER AND HIS REACTION TO THE JOURNALS HE CONSIDERED PROFESSIONALLY MOST SIGNIFICANT. DIFFERENCES WERE TESTED FOR SIGNIFICANCE BY CHI-SQUARE CONTINGENCY ANALYSIS AND BY THE KOLMOGOROV-SMIRNOV TWO-TAILED TEST. CONCLUSIONS DRAWN FROM THE RESULTS OF THE SURVEY WERE--(1) SPECIALIZED FIELDS OF PROFESSIONAL INTEREST TEND TO INHIBIT THE EMERGENCE OF A UNIFYING DISCIPLINE OF COMMUNICATION. (2) THERE ARE GAPS BETWEEN CONTENT RELEVANCE AND LEVEL OF DISCOURSE OF THE JOURNALS AND THE INFORMATION REQUIREMENTS OF THE READERS. (3) ALTHOUGH THE READERS OF THE JOURNALS ARE PREDISPOSED TOWARD ACADEMIC SCHOLARSHIP, THIS DOES NOT JUSTIFY EDITORIAL DETACHMENT FROM THE WORLD IN WHICH THE READERS WORK. SIGNIFICANT DIFFERENCES WERE ALSO FOUND AMONG THE JOURNALS IN TERMS OF PERSONAL CHARACTERISTICS OF SUBSCRIBERS, THE PROFESSIONAL BACKGROUND AND INVOLVEMENT OF SUBSCRIBERS, AND THEIR REACTIONS TO PROFESSIONAL JOURNALS IN GENERAL. (CM)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Pennsylvania Univ., Philadelphia.
Identifiers: AV COMMUNICATION REVIEW; JOURNAL OF COMMUNICATION; JOURNALISM QUARTERLY; PUBLIC OPINION QUARTERLY