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ERIC Number: ED014234
Record Type: RIE
Publication Date: 1967-Jun
Pages: 100
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
"LET'S SPEAK ENGLISH," AN EXPERIMENT IN ADULT EDUCATIONAL TV DESIGNED TO TEACH ENGLISH TO BEGINNERS, WITH A REPORT ON THE AUDIENCE REACHED AND ITS REACTIONS TO THE PROGRAM.
THREE-HUNDRED SIXTY-EIGHT INTERVIEWS CONDUCTED IN THE HOME, BY MAIL, AND BY TELEPHONE PROVIDED DATA FOR THIS AUDIENCE STUDY OF THE ENGLISH COURSE FEATURING A MIMICRY-MEMORY TECHNIQUE. ABOUT 35 PER CENT OF AN IDEAL TARGET AUDIENCE IN THE TORONTO METROPOLITAN AREA DEFINED ACCORDING TO AGE AND LINGUISTIC ABILITY WATCHED SOME OF THE PROGRAM, AND ABOUT HALF OF THESE WERE CONSIDERED REGULAR VIEWERS. DESPITE EXTENSIVE PUBLICITY, ABOUT HALF OF THE TARGET AUDIENCE LACKED AWARENESS OF THE PROGRAM, BUT OF THOSE WHO WERE AWARE, 4 OUT OF 5 WATCHED SOME PART OF IT. THE BULK OF FREQUENT VIEWERS WERE POST-WAR IMMIGRANTS, MANY OF WHOM SPOKE LITTLE OR NO ENGLISH AND MOST OF WHOM HAD NEVER HAD FORMAL ENGLISH INSTRUCTION. THOSE WHO VIEWED WITH OTHERS TENDED TO BE THE MORE PERSISTENT STUDENTS, AND THE LARGER THE VIEWING GROUP, THE GREATER THE TENDENCY TO WATCH REGULARLY. ATTITUDE OF THE REGULAR VIEWERS WAS FAVORABLE, ESPECIALLY TO THE MIMICRY-MEMORY ASPECT. LEAST INTERESTING WERE GRAMMAR DRILLS. VISUAL AIDS TO COMPREHENSION HAD LITTLE IMPACT. TEXTBOOKS WERE CRITICIZED. AUDIENCE DROPOFF AND HETEROGENEITY ARE DISCUSSED, AS IS POSSIBLE LOSS OF MOTIVATION DUE TO ISOLATING EFFECTS OF THE TV MEDIUM. PERCENTAGE TABLES AND FREQUENCY TABLES BASED ON CHI SQUARE, AND EXPERIMENTAL MATERIALS ARE INCLUDED. INFORMATION ON ANY ASPECT OF THIS STUDY IS AVAILABLE FROM THE DIRECTOR OF RESEARCH, CANADIAN BROADCAST CORPORATION, OTTAWA. (LH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A