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ERIC Number: ED014233
Record Type: RIE
Publication Date: 1961-Apr
Pages: 45
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
BEGINNING RUSSIAN, A STUDY OF AUDIENCES TO A TELEVISED COLLEGE COURSE.
THE AVERAGE AUDIENCE MIDWAY THROUGH A BEGINNING RUSSIAN COURSE WAS ESTIMATED TO BE ABOUT 4000, BASED ON PROJECTIONS FROM A SAMPLE SURVEY OF TELEPHONE HOMES IN METROPOLITAN TORONTO. THE "LOYAL CORE," HOWEVER, WAS ESTIMATED AT ONLY ABOUT 1100. AN ADDITIONAL PHASE OF THIS STUDY ASSESSED REACTIONS TO THE PROGRAM FROM 58 PER CENT OF 2500 PERSONS WITH A KNOWN PRIOR INTEREST IN IT. THEY WERE SENT MAIL QUESTIONNAIRES--715 WHO RETURNED THE QUESTIONNAIRES WERE CONSIDERED REGULAR VIEWERS AND THUS REPRESENTED A LARGE PORTION OF THE ESTIMATED LOYAL CORE. THE FOLLOWING DATA ARE FOR REGULAR VIEWERS. SIXTY PERCENT WERE BETWEEN 30 AND 49 YEARS OLD, 35 PER CENT WERE IN MANAGERIAL AND PROFESSIONAL OCCUPATIONS, 40 PER CENT WERE UNIVERSITY GRADUATES, AND 44 PER CENT HAD NEVER ATTENDED COLLEGE. TWO IN FIVE WERE ALREADY FLUENT IN A LANGUAGE BESIDES ENGLISH. STUDENTS WHO BEGAN THE COURSE FOR A REASON OTHER THAN GENERAL INTEREST IN LANGUAGES WERE MORE LIKELY TO REMAIN REGULAR VIEWERS. AUDIENCE DROPOFF MAY BE ATTRIBUTED TO DIFFICULTY OF THE COURSE WITHOUT PURCHASE OF THE TEXT. A SUGGESTED FUTURE RESEARCH AREA IS SIMULATION OF INTERPERSONAL CONTACT BY TV. AUDIENCE ATTITUDES TOWARD PRODUCTION ASPECTS OF THE PROGRAM, AND TOWARD THE INSTRUCTORS, WERE POSITIVE. (LH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A