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ERIC Number: ED013844
Record Type: RIE
Publication Date: 1967-Feb
Pages: 8
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
THE MASS MEDIA AS AN EDUCATIONAL INSTITUTION.
GANS, HERBERT J.
THE TEACHING AND LEARNING PROVIDED BY BOTH THE MASS MEDIA AND THE SCHOOLS SHOULD BE ANALYZED. THIS RESEARCH WOULD CONCENTRATE ON NETWORK TELEVISION AND THE URBAN AND SUBURBAN LOWER MIDDLE CLASS SCHOOLS AND COMPARE THEIR SUCCESS AS EDUCATIONAL INSTITUTIONS. THE ANALYSIS COULD COMPARE THE STRUCTURES OF THESE INSTITUTIONS AND THEIR FUNCTIONS AND PROBLEMS (E.G. THEIR CONTENT, ADMINISTRATIVE STRUCTURE, AND ROLES AS INSTRUMENTS OF SOCIALIZATION AND PERPETUATORS OF AMERICAN CULTURE). THESE MEDIA OFFER IDEALIZED ROLE MODES, A MORE REALISTIC "POLITICAL" VIEW OF CURRENT EVENTS AND INSTITUTIONS, AND TRAINING IN "CONSUMPTION AND SPECTATORING," IN CONTRAST TO THE 19TH CENTURY PURITAN TRADITION THAT THE SCHOOLS OFFER. BOTH INSTITUTIONS ENCOURAGE A MOBILITY WHICH IS STRATIFIED WITHIN CLASS HIERARCHIES AND WHICH DOES NOT UPSET THE STATUS QUO. A COMPARATIVE ANALYSIS SUCH AS THIS RAISES POLICY IMPLICATIONS ABOUT THE OPTIMAL ENVIRONMENT FOR LEARNING AND THE CONTENT TO BE TAUGHT WITHIN EACH OF THESE DIFFERENT INSTITUTIONS. WITHIN THE PLURALISTIC TRADITION OF AMERICAN SOCIETY, BOTH INSTITUTIONS ARE COMPETING FOR "CULTURAL POWER," AND TO REAP THE BENEFITS OF THIS PLURALISM, ONE SHOULD DETERMINE THE AREAS IN WHICH EACH IS PARTICULARLY EFFECTIVE AND IN WHAT WAYS EACH CAN BENEFIT FROM THE OTHER. THIS ARTICLE WAS PUBLISHED IN "THE URBAN REVIEW," VOLUME 2, FEBRUARY 1967. (NH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A