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ERIC Number: ED013647
Record Type: RIE
Publication Date: 1961-Mar
Pages: 44
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
GUIDE TO PUBLIC RELATIONS FOR JUNIOR COLLEGES, MONOGRAPH C-8.
STRELOFF, ALEXANDER N.
THE AUTHOR DEFINES PUBLIC RELATIONS AND DESCRIBES ITS RECIPROCAL VALUE TO THE COLLEGE AND ITS "PUBLICS." THE OFFICE OF PUBLIC RELATIONS, WHETHER STAFFED BY FACULTY AND ADMINISTRATIVE PERSONNEL OR BY OUTSIDE EXPERTS, MUST BE ABLE (1) ASSEMBLE ITS FACTS ON (A) THE COLLEGE GOALS, (B) AREAS OF PUBLIC IGNORANCE, (C) JUSTIFIED CRITICISM, AND (D) AVAILABLE RESOURCES, (2) BLUEPRINT ITS TARGET IN ORDER TO SET UP (A) ITS ORGANIZATIONAL CHANNELS, (B) ITS PHYSICAL FACILITIES, AND (C) ITS SOURCES OF INFORMATION, AND (3) MAKE FULL USE OF SUCH SOURCES OF INFORMATION AS (A) FACULTY, (B) CURRICULUM AND INSTRUCTION, (C) ADMINISTRATION, (D) STUDENTS, (E) CLASSIFIED PERSONNEL, (F) COLLEGE EVENTS, AND (G) COMMUNITY SERVICES. TO ACCOMPLISH THESE THREE MAJOR TASKS, THE PUBLIC RELATIONS STAFF MUST (1) SELECT SUITABLE TOOLS AND TECHNIQUES OF COMMUNICATION, (2) STRESS INSERVICE TRAINING OF PERSONNEL, AND (3) CONSTANTLY REVIEW, EVALUATE, AND REVISE THE PROGRAM ACCORDING TO ITS SUCCESS IN MEETING ITS OBJECTIVES. THE STAFF MUST RECOGNIZE THAT IT HAS TO RECEIVE AS WELL AS DISSEMINATE INFORMATION. A CHECKLIST OF STEPS FOR SETTING UP A PUBLIC RELATIONS PROGRAM IS INCLUDED. THIS DOCUMENT IS AVAILABLE FROM SOUTH-WESTERN PUBLISHING CO., 11 GUITTARD RD., BURLINGAME, CALIF. 94010. (HH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A