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ERIC Number: ED013371
Record Type: RIE
Publication Date: 1966-Apr-15
Pages: 131
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
ICONIC SIGNS AND SYMBOLS IN AUDIOVISUAL COMMUNICATION, AN ANALYTICAL SURVEY OF SELECTED WRITINGS AND RESEARCH FINDINGS. FINAL REPORT.
NORBERG, KENNETH D.
THE FIELD OF ANALOGIC, OR ICONIC, SIGNS WAS EXPLORED TO (1) DEVELOP AN ANNOTATED BIBLIOGRAPHY AND (2) PREPARE AN ANALYSIS OF THE SUBJECT AREA. THE SCOPE OF THE STUDY WAS LIMITED TO ONLY THOSE COMPONENTS OF MESSAGES, INSTRUCTIONAL MATERIALS, AND COMMUNICATIVE STIMULI THAT CAN BE DESCRIBED PROPERLY AS ICONIC. THE AUTHOR BASED THE STUDY ON A DEFINITION OF AN ICONIC SIGN AS ONE THAT LOOKS LIKE THE THING IT REPRESENTS. THE BIBLIOGRAPHY WAS INTENDED TO BE REPRESENTATIVE AND REASONABLY COMPREHENSIVE AND TO GIVE EMPHASIS TO CURRENT RESEARCH. THE ANALYSIS EXPLORED THE NATURE OF ICONIC SIGNS AS REFLECTED IN THE LITERATURE AND RESEARCH. THE CONCLUSION OF THE ANALYSIS ATTEMPTED TO RELATE SOME ISSUES IN PERCEPTION THEORY TO THE PROBLEM OF THE DEVELOPMENT OF A THEORY OF ICONIC SIGNS. DISCUSSIONS WERE INCLUDED ON (1) THE STIMULUS-RESPONSE PARADIGM, (2) THE PSYCHOPHYSICAL THEORY OF PERCEPTION, (3) AN INFORMATION THEORY APPROACH, (4) NONVERBAL COMMUNICATION AND PICTIC ANALYSIS, (5) A THEORY OF PICTORIAL COMMUNICATION, AND (6) PERCEPTION AND NONLINEAR SIGNS. (AL)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Sacramento State Coll., CA.
Identifiers: N/A