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ERIC Number: ED012825
Record Type: RIE
Publication Date: 1964-Jun
Pages: 38
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
A FIELD-EXPERIMENTAL STUDY OF THE FUNCTIONS OF EDUCATIONAL TELEVISION FOR ITS AUDIENCES, WITH SPECIAL REFERENCE TO THE POTENTIAL ROLE OF CHILDREN IN STIMULATING FAMILY USE OF THIS MEDIUM.
CARTER, ROY E.; AND OTHERS
THE POTENTIAL ROLE OF CHILDREN IN STIMULATING FAMILY USE OF EDUCATIONAL TELEVISION DURING EVENING HOURS WAS STUDIED. FOUR EXPERIMENTAL CONDITIONS WERE CREATED AMONG TENTH-GRADE SOCIAL STUDIES TEACHERS AND THEIR CLASSES--(1) A DISCUSSION PROCEDURE WAS USED TO STIMULATE VIEWING OF A PUBLIC AFFAIRS SERIES ON THE AREA'S EDUCATIONAL TELEVISION STATION, (2) STUDENTS RECEIVED BROCHURES THROUGH THE MAIL, PUBLICIZING THE PROGRAMS, (3) SITUATION ONE AND TWO COMBINED, AND (4) A CONTROL SITUATION INVOLVING NEITHER STIMULUS. DEPENDENT VARIABLES WERE THE EDUCATIONAL TELEVISION HABITS OF CHILDREN AND THEIR PARENTS DURING EVENING HOURS. THE DISCUSSION METHOD WAS SUCCESSFUL IN INCREASING THE NUMBER OF EDUCATIONAL TELEVISION VIEWERS AMONG CHILDREN, BUT THE INCREASE PERSISTED ONLY WHILE THE EXPERIMENT WAS IN PROGRESS. PROGRAM INTEREST DID NOT GENERALIZE TO OTHER EDUCATIONAL TELEVISION BROADCASTS. CONTRARY TO EXPECTATIONS, PARENTS DID NOT VIEW THE PROGRAM WITH THE CHILDREN. (TC)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Minnesota Univ., Minneapolis. School of Journalism.
Identifiers: N/A