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ERIC Number: ED012399
Record Type: RIE
Publication Date: 1966
Pages: 26
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
SALES PROMOTION, A SUGGESTED ADULT DISTRIBUTIVE EDUCATION COURSE OUTLINE.
RUBIN, ALAN J.; AND OTHERS
THIS SUGGESTED OUTLINE FOR A BASIC COURSE IN SALES PROMOTION IS DESIGNED FOR NOT LESS THAN FIVE 2-HOUR SESSIONS ON (1) ASPECTS OF SALES PROMOTION, (2) SALES PROMOTION TECHNIQUES, (3) NEWSPAPER ADVERTISING, (4) WINDOW AND INTERIOR DISPLAY PRINCIPLES, AND (5) SELECTED PROMOTIONAL MEDIA AND DEVICES. POSSIBLE TEACHERS INCLUDE A SALES PROMOTION MANAGER, A MERCHANDISING MANAGER, AN OWNER-MANAGER OF A SMALL BUSINESS ENTERPRISE, OR A TEACHER OF DISTRIBUTIVE EDUCATION IN HIGH SCHOOL OR COLLEGE. IT IS SUGGESTED THAT ONE INDIVIDUAL TEACH THE ENTIRE COURSE, ESPECIALLY ONE FAMILIAR WITH LOCAL BUSINESS CONDITIONS AND PRACTICES. GROUP PARTICIPATION AND DISCUSSION SHOULD BE USED. INCLUDED ARE A BIBLIOGRAPHY, TIPS FOR INSTRUCTORS, AND POINTERS FOR DISCUSSION LEADERS. (SM)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: New York State Education Dept., Albany.
Identifiers: New York (Albany)