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ERIC Number: ED011698
Record Type: RIE
Publication Date: 1967-Jan
Pages: 66
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
CURRENT TRENDS AND PRACTICES IN SCHOOL PUBLIC RELATIONS, A RESEARCH PROJECT.
PINSON, GERALD W.
FEATURES OF THE PUBLIC RELATIONS PROGRAMS OF MEMBER SCHOOLS OF THE SPONSORING COUNCIL ARE EVALUATED AND COMPARED WITH THE STANDARDS OF EIGHT CURRENT TEXTS ON SCHOOL PUBLIC RELATIONS. THE SIX CATEGORIES DISTINGUISHED FOR EVALUATION INCLUDE (1) ADMINISTRATIVE ORGANIZATIONS, (2) FACULTY AND STAFF ACTIVITIES, (3) PUPIL ACTIVITIES AND PUBLICATIONS, (4) SCHOOL PUBLICATIONS, (5) PATRON ACTIVITIES, AND (6) MISCELLANEOUS ACTIVITIES. EXCERPTS FROM THE TEXTS ARE INCLUDED IN A REVIEW OF LITERATURE RELATED TO EACH OF THE CATEGORIES. DIFFERENTIAL RESPONSES TO A QUESTIONNAIRE OF 50 ITEMS ARE APPRAISED WITH RESPECT TO ESTABLISHED PUBLIC RELATIONS POLICIES, EFFORTS TO INCREASE EFFECTIVENESS, A SCHOOL PAPER, LOCAL NEWSPAPER COVERAGE, PUBLICATION AND DISTRIBUTION OF AN ANNUAL REPORT, PUPIL EVALUATION, A SCHOOL YEARBOOK, PTA AND SIMILAR ORGANIZATIONS, ADULT EDUCATION PROGRAMS, SPECIAL SPECTATOR AND PARTICIPANT EVENTS FOR THE PUBLIC, TEACHER-PARENT CONFERENCES, AND LOCAL RADIO PUBLICITY. MAJOR RECOMMENDATIONS TO IMPROVE SCHOOL PUBLIC RELATIONS PROGRAMS INCLUDE (1) APPOINTMENT OF A STAFF MEMBER WITH RESPONSIBILITY TO DEVELOP SCHOOL-COMMUNITY RELATIONS, (2) ORGANIZATION OF A PROGRAM WITH SPECIFIC LONG-RANGE PLANS, (3) INCREASED REPRESENTATION OF PRINCIPALS AND TEACHERS IN CIVIC SPEAKING ASSIGNMENTS, (4) REGULAR PUBLICATION OF A SCHOOL PAPER, (5) PUBLICATION OF AN ANNUAL REPORT, AND (6) EFFECTIVE PARTICIPATION BY ADMINISTRATORS AND TEACHERS TO INCREASE THE USEFULNESS OF THE PARENT-TEACHER ASSOCIATION. (JK)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: East Texas School Study Council, Commerce.
Identifiers: COMMERCE