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ERIC Number: ED011147
Record Type: RIE
Publication Date: 1965-Oct
Pages: 47
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
THE CONFIGURATIONAL THEORY OF INNOVATION DIFFUSION.
BHOLA, HARBANS SINGH
A THEORY OF INNOVATION DIFFUSION FOCUSED UPON SOCIAL INTERRELATIONSHIPS IS PRESENTED. INTERACTION OF VARYING KINDS AND SIZES OF SOCIAL UNITS RELATES INDIVIDUALS TO OTHER INDIVIDUALS, GROUPS, INSTITUTIONS, OR CULTURES. INNOVATION MAY BE INITIATED BY ANY OF THESE FOUR SOCIAL UNITS AND MAY BE DIRECTED TOWARD SUBSEQUENT ADOPTION BY ANY OF THE UNITS. THE THEORY IS CALLED A CONFIGURATIONAL THEORY BECAUSE THE EMPHASIS IS PUT ON PATTERNS OF RELATIONSHIPS BETWEEN INNOVATORS AND ADOPTERS, RATHER THAN UPON THE SOCIAL UNITS THEMSELVES. SPECIFIC ELEMENTS OF THE THEORY INCLUDE THE INITIATOR OR INNOVATOR, THE TARGET OR ADOPTER, THE LINKAGE BETWEEN THE TWO, AND THE PROCESS OF DIFFUSION BY WHICH AN INNOVATION IS INCORPORATED INTO A CONFIGURATION. ENVIRONMENTAL INFLUENCE UPON INNOVATION DIFFUSION WILL DEPEND UPON WHETHER THE ENVIRONMENT IS PERSISTENT AND SUPPORTIVE, NEUTRAL, OR INHIBITING. CONFIGURATIONAL RELATIONSHIPS CAN BE DIVIDED INTO THREE BROAD CATEGORIES--MOLECULAR, MOLAR-MOLECULAR, AND MOLAR--DEPENDING GENERALLY UPON THE SIZE OF THE TWO SOCIAL UNITS SERVING AS INITIATOR AND ADAPTER AND THE PARTICULAR RELATIONSHIP'S AMENABILITY TO CONTROL. COMMUNICATION WITHIN SOCIAL UNITS IS DISTINCT FROM THE LINKAGE OR COMMUNICATION NETWORK BETWEEN CONFIGURATIONS. THE PROBABILITY OF DIFFUSION WILL BE AFFECTED BY THE AMOUNT OF VARIABLE RESOURCES--MATERIAL, CONCEPTUAL SKILLS, PERSONNEL, AND INFLUENCE. ELEVEN HYPOTHESES SUGGESTED BY THE THEORY ARE ENUMERATED. (JK)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Ohio State Univ., Columbus. Coll. of Education.
Identifiers: COLUMBUS