A 90 PERCENT RESPONSE FROM 143 RANDOMLY SELECTED COLLEGES AND UNIVERSITIES SHOWED A HIGH DEGREE OF CONSISTENCY IN THEIR ACADEMIC RANKING OF THE ACCOUNTING TEACHING STAFF. THE STUDY SOUGHT TO DETERMINE (1) THE INSTITUTIONS' POLICIES FOR ADVANCEMENT ABOVE THE RANK OF ASSISTANT PROFESSOR, AND (2) WHETHER FACTORS SUCH AS TEACHING EXPERIENCE, PUBLICATIONS, BUSINESS EXPERIENCE, AND ADVANCED GRADUATE STUDY AFFECTED RANK. THE RESULTS SHOWED THAT (1) 81.97 PERCENT OF THE INSTITUTIONS WOULD NOT PROMOTE INDIVIDUALS TO ASSOCIATE PROFESSOR WITH A BACHELOR'S DEGREE PLUS A C.P.A. CERTIFICATE, (2) 73.01 PERCENT WOULD NOT PROMOTE AN INDIVIDUAL TO ASSOCIATE PROFESSOR WITH A MASTER'S DEGREE, (3) 76.86 PERCENT WOULD PROMOTE INDIVIDUALS TO ASSOCIATE PROFESSOR OR PROFESSOR WITH A MASTER'S DEGREE PLUS A C.P.A. CERTIFICATE, (4) 64.25 PERCENT WOULD PROMOTE INDIVIDUALS TO ASSOCIATE PROFESSOR WITH A MASTER'S DEGREE PLUS 45 HOURS TOWARD A DOCTORATE, (5) LITTLE RECOGNITION IS GIVEN FOR WORK EXPERIENCE WITH ACCOUNTING FIRMS OR INDUSTRIAL OR GOVERNMENTAL UNITS, AND (6) TEACHING EXPERIENCE, PUBLICATIONS, AND ADVANCED GRADUATE STUDY INFLUENCED RANK IN THAT ORDER. MAJOR RECOMMENDATIONS WERE THAT MORE RECOGNITION BE GIVEN TO THE C.P.A. CERTIFICATE, AND MORE ADVANCEMENTS TO ASSOCIATE PROFESSOR BE GIVEN TO INDIVIDUALS WITH A MASTER'S DEGREE PLUS 45 HOURS OR A MASTER'S DEGREE PLUS A C.P.A. CERTIFICATE. (HW)