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ERIC Number: ED010542
Record Type: RIE
Publication Date: 1965
Pages: 372
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
THE UNIVERSITY FACULTY AND INNOVATION--THEORY, A RESEARCH CASE HISTORY (TELEVISION), IMPLICATIONS. A SOCIAL PSYCHOLOGICAL ANALYSIS IN DEPTH.
EVANS, RICHARD I.; LEPPMANN, PETER K.
CHARACTERISTICS ASSOCIATED WITH INNOVATIONS IN HIGHER EDUCATION WERE PRESENTED. A CASE STUDY WAS CONDUCTED AT AN ACADEMIC COMMUNITY TO DETERMINE FACULTY RESPONSE TO INSTRUCTIONAL TELEVISION (ITV). AN ASSESSMENT WAS MADE OF (1) THE DEGREE OF SYMPATHY AND ANTIPATHY EXPRESSED TOWARD THE INNOVATION, (2) THE "GENERAL BELIEF SYSTEM" AND "PERSONALITY ORGANIZATION" OF FACULTY MEMBERS, AND (3) ATTITUDES TOWARDS CHANGE. PRELIMINARY DATA WERE ALSO OBTAINED FROM NINE OTHER UNIVERSITIES ON OTHER INNOVATIONS TO DETERMINE THE DEGREE TO WHICH THE RESULTS OBTAINED FROM THE CASE STUDY COULD BE GENERALIZED. TOPICS DISCUSSED IN THE REPORT INCLUDED (1) REVIEW OF INNOVATION THEORIES, (2) THE RESEARCH CASE HISTORY, (3) GENERAL ATTITUDES OF THE FACULTY, (4) SPECIFIC ATTITUDES TOWARD ITV, (5) THE PRO- AND ANTI-ITV PROFESSOR, (6) STUDY OF ATTITUDE CHANGE, AND (7) GENERALIZABILITY OF RESULTS. INDICATIONS WERE MADE OF THE ROLE OF THE STUDY IN STIMULATING FURTHER RESEARCH INTO THE NATURE OF CHANGE PROCESSES IN THE ACADEMIC COMMUNITY. (RS)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Houston Research Inst., Inc., TX.; Houston Univ., TX.
Identifiers: TEXAS; Texas (Houston)