ORGANIZATIONAL CHANGE STUDIES AND FACTORS AFFECTING EDUCATIONAL CHANGE WERE DISCUSSED. A REVIEW OF SOME STUDIES INDICATED THAT ORGANIZATIONAL CHANGE IS USUALLY SEEN AS ACCEPTANCE OF CHANGE BY PARTICIPANTS WITHIN AN ORGANIZATION. FIVE CATEGORIES OF FACTORS AFFECTING THE PUBLIC ACCEPTANCE OF EDUCATIONAL CHANGE WERE DISCUSSED. AVAILABLE RESEARCH FROM FIELDS OTHER THAN EDUCATION SUGGESTED THAT THE FACTORS DISCUSSED WERE (1) THE PUBLIC'S IMAGE OF THE ADVOCATE OF CHANGE, (2) THE PUBLIC'S IMAGE OF THE ORGANIZATION AND THE ENDS WHICH IT SERVES, (3) THE PUBLIC'S VIEW OF THE PROPOSED CHANGES, (4) THE CONGRUENCE OF THE PROPOSED CHANGE WITH GENERALLY ACCEPTED VALUES AND RECOGNIZED SOCIAL NEEDS, AND (5) SITUATIONAL FACTORS WHICH FACILITATE OR IMPEDE THE ACCEPTANCE OF CHANGE. CONCLUSIONS INDICATED THAT INNOVATIONS IN EDUCATION WERE NOT ALWAYS WELL RECEIVED BY THE PUBLIC. A DECIDING FACTOR THAT THE CHANGE AGENT NEEDED TO RECOGNIZE WAS THAT HE WAS DEALING WITH POLITICAL PROBLEMS. (RS)