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ERIC Number: ED003851
Record Type: RIE
Publication Date: 1965
Pages: 25
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
DEVELOPMENT OF A PROGRAMED TEXT IN SALESMANSHIP FOR FEASIBILITY TESTING IN ADULT EDUCATION. FINAL REPORT.
RUSSELL, RAYMOND B.
A PROGRAMED TEXT ON SALESMANSHIP WAS DEVELOPED, FIELD TESTED FOR CLARITY, AND REVIEWED BY AN ADVISORY COMMITTEE. PROMOTION OF THE TEXT IN A RANDOM SAMPLE OF 10 TOWNS OF 2,000 TO 7,000 POPULATION WAS CONDUCTED. THE PROMOTION CONSISTED OF CONTACT WITH THE LOCAL CHAMBER OF COMMERCE. SIX COMMUNITIES ACCEPTED. WITH 267 ADULTS ENROLLED UNDER LOCAL CHAMBER OF COMMERCE SPONSORSHIP, 241 STUDENTS COMPLETED THE COURSE. THE COST OF INSTRUCTION WAS INDICATED TO BE 58 CENTS PER MAN-HOUR WHICH INCLUDED PROMOTION, TRAVEL, SALARY, AND TEXTBOOKS. THE CONCLUSION INDICATED THAT PROGRAMED TEXT MATERIALS WERE ACCEPTABLE AND ECONOMICALLY FEASIBLE FOR USE IN SMALL COMMUNITIES. (RS)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Kansas State Teachers Coll., Emporia.
Identifiers: KANSAS; Kansas (Emporia)