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ERIC Number: ED003754
Record Type: RIE
Publication Date: 1963
Pages: 1
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
REVOLUTION IN THE TEXTBOOK PUBLISHING INDUSTRY.
FINN, JAMES D.; AND OTHERS
IN THIS PAPER, M. FRANK REDDING OF THE AMERICAN TEXTBOOK PUBLISHERS INSTITUTE DISCUSSED THE STATE OF RAPID TRANSITION IN THE TEXTBOOK INDUSTRY. INCLUDED IN THE PAPER ARE STATISTICS SUPPLIED BY ROGER SMITH OF "PUBLISHERS' WEEKLY" CONCERNING TEXTBOOK SALES AND MERGERS OF BOOK PUBLISHING COMPANIES. THE NEED WAS STRESSED FOR A REAFFIRMATION OF THE PLACE OF THE BOOK IN TEACHING, AS WELL AS PROPOSALS FROM THE SCHOOLS TO PUBLISHERS WHICH WILL SHAPE PATTERNS OF FUTURE TEXTBOOKS. (JC)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: National Education Association, Washington, DC.
Identifiers: AMERICAN TEXTBOOK PUBLISHERS INSTITUTE; CALIFORNIA; California (Los Angeles); DISTRICT OF COLUMBIA; PUBLISHERS WEEKLY