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ERIC Number: ED003644
Record Type: RIE
Publication Date: 1963-Feb-1
Pages: 74
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
AN EXPERIMENT IN INCREASING THE AUDIENCE FOR EDUCATIONAL TELEVISION. EDUCATIONAL TELEVISION PROJECT, PRELIMINARY REPORT 5.
GOLDSTEIN, MARSHALL N.; SHEPHERD, JOHN R.
SEVERAL EXPERIMENTAL AND CONTROL GROUPS OF TELEVISION USERS WERE SELECTED TO RECEIVE FORMS OF MAILED STIMULI, INCLUDING SEVERAL FORMS OF PROGRAM INFORMATION SOURCES, PLUS A SERIES OF PERSONAL LETTERS URGING THE VIEWER TO USE EDUCATIONAL TELEVISION. FINDINGS SHOWED THAT THE PROMOTION OF EDUCATIONAL TELEVISION VIEWING, REGARDLESS OF THE THEMATIC APPEALS USED, VARIED IN DIRECT PROPORTION TO THE "TELEVISION FAMILY" SIZE. IN SHORT, THE MORE COMPETITION THERE WAS FOR THE SET, THE LESS LIKELY IT WAS THAT ANY GIVEN APPEAL WOULD BE EFFECTIVE IN EDUCATIONAL TELEVISION VIEWING. RELATED REPORTS ARE ED 003 242, ED 003 243, AND ED 003 641 THROUGH ED 003 645. (LP)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Oregon Univ., Eugene. Inst. for Community Studies.
Identifiers: OREGON; Oregon (Eugene)