THE FRAMES OF REFERENCE FROM WHICH THE EXPERIMENTAL DESIGNS WERE DISCUSSED WERE--(1) THE PRODUCER (AND HIS SITUATION) IN THE STATION AND (2) THE VIEWER (AND HIS PERCEPTION) OF EDUCATIONAL TELEVISION PROGRAM (ETV) STRUCTURE. ETV PROGRAM STRUCTURE, PROGRAM ORIGINATORS, AND THE DECISION-MAKING PROCESS WERE STUDIED TO DETERMINE THE INFLUENCE OF PROGRAM STRUCTURE ON VIEWERS. THE RESPONSE VARIABLES OF THE AUDIENCE, DIFFERING EVALUATIONS, AWARENESS OF (OR LACK OF) PROGRAM STRUCTURE, AND THE AUDIENCE'S SPECIFICITY OF PERCEPTIONS WERE TAKEN INTO ACCOUNT. EXPERIMENTAL DESIGN PROCEDURES AND INSTRUMENTS WERE INCLUDED IN THE REPORT FOR EACH OF THE SIX PROPOSED RESEARCH STUDIES. RELATED REPORTS ARE ED 003 242, ED 003 243, AND ED 003 641 THROUGH ED 003 645. (HB)