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ERIC Number: ED003642
Record Type: RIE
Publication Date: 1960
Pages: 55
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
EDUCATIONAL TELEVISION PROJECT. PRELIMINARY REPORT 1.
GOLDSTEIN, MARSHALL N.; AND OTHERS
A TOTAL OF 1,024 INTERVIEWS WITH TELEVISION CABLE USERS IN EUGENE, OREGON, WERE CONDUCTED TO INVESTIGATE THE NATURE AND SOURCES OF RESISTANCE TO THE USE OF EDUCATIONAL TELEVISION. THIS REPORT PRESENTED AN INTRODUCTION TO THE SUBJECT. THE INVESTIGATORS CONCLUDED THAT THE PERSON LEAST RESISTANT TO EDUCATIONAL TELEVISION COULD BE DESCRIBED AS FLEXIBLE AND CAPABLE, NOT ONLY OF MAKING UP HIS MIND BUT OF INFLUENCING OTHERS. HE WAS FAIRLY WELL EDUCATED, HAD A RESPECTED OCCUPATION, AND WAS RECEPTIVE TO MANY FORMS OF CULTURE AND EDUCATION. THE INVESTIGATORS POINTED OUT THAT MANY QUESTIONS IN THIS PRELIMINARY ANALYSIS WILL BE STUDIED FURTHR. RELATED REPORTS ARE ED 003 242, ED 003 243, AND ED 003 641 THROUGH ED 003 645. (JC)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Oregon Univ., Eugene. Inst. for Community Studies.
Identifiers: OREGON; Oregon (Eugene)