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ERIC Number: ED003600
Record Type: RIE
Publication Date: 1963
Pages: 47
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
THE RELATIONSHIPS OF INTEREST AND ATTENTION TO RETENTION AND ATTITUDE CHANGE.
BECKER, SAMUEL L.
THE FOLLOWING QUESTIONS WERE EXPLORED IN THIS STUDY--(1) WHAT IS THE RELATIONSHIP AMONG RESPONSES OBTAINED WHEN SUBJECTS VIEW AN INSTRUCTIONAL TELEVISION PROGRAM AND NOTE THEIR INTEREST BY PRESSING OR RELEASING A BUTTON, BY CHECKING COLUMNS ON A SHEET OF PAPER, AND WHEN GALVANIC SKIN RESPONSES (GSR) ARE CHARTED, (2) WHAT IS THE RELATIONSHIP BETWEEN THE AMOUNT OF INFORMATION RETAINED FROM THE PROGRAM AND TYPE OF RESPONSE PROFILE, (3) CAN GSR BE USEFUL TO PREDICT THE AMOUNT AND DIRECTION OF ATTITUDE CHANGE FROM THE PROGRAM. A MINIMUM OF 30 FIFTH-GRADE STUDENTS WERE ASSIGNED TO EACH OF 3 EXPERIMENTAL GROUPS. STIMULI WERE TWO HALF-HOUR TELEVISION PROGRAMS. EACH SUBJECT WAS ALONE IN A SMALL VIEWING ROOM AS HE VIEWED EACH PROGRAM. HE WAS TESTED ON THE FACTUAL CONTENT OF THE PROGRAMS AND ATTITUDES TOWARD CONTENT IMMEDIATELY BEFORE AND AFTER EXPOSURE. THE PAPER AND PENCIL AND PUSH-BUTTON METHODS OF AUDIENCE RESPONSE TO FILMS RESULTED IN SIMILAR PROFILES. WHEN THESE ARE COMPARED TO THE GSR METHOD, HOWEVER, THIS WAS NOT THE CASE. GSR'S TENDED TO BE EVOKED BY THOSE PARTS OF THE PROGRAM WHICH WERE THOUGHT "BORING." NONE OF THE METHODS WERE GOOD PREDICTORS OF RETENTION. GSR RESEARCH IN PERSUASIVE COMMUNICATIONS IS RECOMMENDED IN LIGHT OF RELATIONSHIPS OF ATTITUDES TO GSR SCORES. (JC)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Iowa Univ., Iowa City.
Identifiers: Galvanic Skin Response; IOWA; Iowa (Iowa City)