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ERIC Number: ED003526
Record Type: RIE
Publication Date: 1963
Pages: 82
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
AN EXPERIMENTAL EVALUATION OF AUDIO-VISUAL METHODS--CHANGING ATTITUDES TOWARD EDUCATION.
LOWELL, EDGAR L.; AND OTHERS
AUDIOVISUAL PROGRAMS FOR PARENTS OF DEAF CHILDREN WERE DEVELOPED AND EVALUATED. EIGHTEEN SOUND FILMS AND ACCOMPANYING RECORDS PRESENTED INFORMATION ON HEARING, LIPREADING AND SPEECH, AND ATTEMPTED TO CHANGE PARENTAL ATTITUDES TOWARD CHILDREN AND SPOUSES. TWO VERSIONS OF THE FILMS AND RECORDS WERE NARRATED BY (1) "STARS" WHO WERE WELL-KNOWN MOVIE AND TELEVISION PERSONALITIES, OR (2) "EXPERTS" WHO WERE PRESENTED AS PROFESSIONALS. MATERIALS WERE DISTRIBUTED TO 47 SELF-DIRECTED GROUPS OF PARENTS ACROSS THE COUNTRY. GROUPS MET ONCE A WEEK FOR 10 WEEKS TO VIEW THE FILMS, HEAR THE RECORDS, AND DISCUSS THE CONTENTS OF EACH. ANALYSIS OF QUESTIONNAIRES FILLED OUT BY THE SUBJECTS REVEALED THAT (1) INFORMATION LEVELS INCREASED, (2) ATTITUDES CHANGED POSITIVELY TO SOME EXTENT, (3) REALISTIC ATTITUDES TOWARD DEAFNESS AND FEELINGS OF CONFIDENCE CHANGED, AND (4) VARIATIONS IN NARRATOR AND THE PRESENTATION ORDER OF "INFORMATION" AND "ATTITUDE" SERIES HAD ALMOST NO STATISTICALLY SIGNIFICANT EFFECT. (JM)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: John Tracy Clinic, Los Angeles, CA.
Identifiers: CALIFORNIA; California (Los Angeles)