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ERIC Number: ED003507
Record Type: RIE
Publication Date: 1962
Pages: 307
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
THE UNIVERSITY FACULTY AND EDUCATIONAL TELEVISION--HOSTILITY, RESISTANCE, AND CHANGE, A SOCIAL PSYCHOLOGICAL INVESTIGATION IN DEPTH.
EVANS, RICHARD I.; AND OTHERS
FACULTY RESISTANCE TO THE USE OF EDUCATIONAL TELEVISION WAS THE FOCAL POINT OF AN INVESTIGATION DIRECTED TOWARD EXPLORING ATTITUDES AND VALUES OF PROFESSORS AND CONDITIONS WHICH MAY PRECIPITATE ATTITUDE MODIFICATION. AN ADAPTATION OF THE OSGOOD SEMANTIC DIFFERENTIAL PLUS A SERIES OF "TEACHING BEHAVIOR" ITEMS WAS ADMINISTERED TO THE FACULTY OF A UNIVERSITY. ATTITUDES TOWARD AN ARRAY OF CONCEPTS, INCLUDING THE USE OF TELEVISION, WERE MEASURED ON EVALUATIVE, POTENCY, AND ACTIVITY DIMENSIONS. COMPARISONS BETWEEN PROFESSORS FAVORABLE AND UNFAVORABLE IN THEIR ATTITUDES TOWARD TELEVISION INSTRUCTION WERE MADE ON THE BASIS OF THE VARIABLES MEASURED. A FACTOR ANALYSIS OF ABOUT 300 RESPONSES TO THE OSGOOD ITEMS WAS MADE. THE STUDY ALSO INVOLVED TWO DEPARTMENTS WHICH HAD BEEN UNWILLING TO BECOME INVOLVED IN TELEVISION INSTRUCTION. THESE DEPARTMENTS PARTICIPATED IN AN OSTENSIBLY INTENSIVE IMPROVEMENT OF A TEACHING PROGRAM WHICH INCLUDED AN EVALUATION OF THE VIDEO TAPE RECORDER FOR SELF-IMPROVEMENT OF TEACHING. SOME OF THE FINDINGS WERE--(1) THERE WAS EVIDENCE OF AN OVER-RATING BY THE FACULTY OF ITS TEACHING SKILL AND HARSH JUDGMENT OF MEMBERS WHO ERR, (2) FORCED-COMPLIANCE SITUATIONS APPEARED TO MODIFY TEACHING BY TELEVISION IN A FAVORABLE DIRECTION, AND (3) MARKED DIFFERENCES WERE NOTED BETWEEN THOSE PROFESSORS WHO WERE FAVORABLE TO TELEVISION AND THOSE UNFAVORABLE. THE VIDEO TAPE RECORDER EMERGED AS A PROMISING TECHNIQUE FOR THE SELF-IMPROVEMENT OF FACULTY INSTRUCTION. (JC)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Houston Univ., TX.
Identifiers: Osgood Semantic Differential Test; TEXAS; Texas (Houston)