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ERIC Number: ED003506
Record Type: RIE
Publication Date: 1963-Jul
Pages: 168
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
STUDIES OF PATTERNS OF INFLUENCE IN THE SCHOOL SITUATION AS THEY AFFECT THE USE OF AUDIOVISUAL MATERIALS.
KNOWLTON, JAMES Q.
THIS STUDY ATTEMPTED TO OBTAIN DATA WHICH WOULD HELP INSURE THE SUCCESS OF AN INFORMATION CAMPAIGN URGING MORE EXTENSIVE USE OF AUDIOVISUAL MATERIALS IN HIGH SCHOOLS. SEVERAL INTERDEPENDENT PHASES OF THE RESEARCH EFFORT ARE REPORTED. CHAPTER TWO REPORTS WHAT WAS DONE TO TRY TO DISCOVER EXISTING CHANNELS OF COMMUNICATION THAT CARRIED INFORMATION WHICH ENCOURAGED THE USE OF AUDIOVISUAL MATERIALS. IN CHAPTER THREE THERE IS A REPORT ON TEACHER ATTITUDES TOWARD AUDIOVISUAL DEVICES AND MATERIALS. CHAPTER FOUR DEALS WITH COGNITIVE DISSONANCE. CHAPTER FIVE DISCUSSES THE VALIDITY OF CERTAIN OF THE SOCIOMETRIC DATA GATHERED IN THE STUDY. CHAPTER SIX DEALS WITH THE QUESTION--TO WHAT DEGREE CAN THE FINDINGS CONCERNING FILM BE GENERALIZED TO APPLY TO OTHER AUDIOVISUAL DEVICES AND MATERIALS. THE RESULTS OF THE STUDY REVEAL (1) ATTITUDES TOWARD THE USE OF FILMS DO NOT RELATE TO AUDIOVISUAL AIDS IN GENERAL, AND (2) THE "SUBJECT TAUGHT" IS AN IMPORTANT VARIABLE. NEGATIVE OUTCOMES OF THE STUDY ASSISTED IN A RECONCEPTUALIZATION OF THE PROBLEM WHICH IS PRESENTED IN CHAPTER SEVEN. (JC)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Indiana Univ., Bloomington. Div. of Educational Media.
Identifiers: INDIANA