INFORMATION WAS OBTAINED CONCERNING HOW ONE GROUP OF PEOPLE (CABLE USERS) MAKE USE OF EDUCATIONAL TELEVISION. THE READER IS REFERRED TO THE PUBLICATION "EDUCATIONAL TELEVISION PROJECT--PRELIMINARY REPORT NUMBER ONE" FOR PARTICULARS ON THE VARIOUS INSTRUMENTS USED IN THE MAJOR STUDY. SCORING CATEGORIES USED IN SELECTING INDIVIDUALS FOR THIS ANALYSIS (SAMPLE N 1024) WERE DERIVED BY MEANS OF TABULATING EACH 30-MINUTE PROGRAM UNIT THE RESPONDENT INDICATED HE HAD VIEWED ON ETV DURING THE WEEK PRIOR TO THE INTERVIEW. THE RESPONDENT RECORDED THESE ON A SPECIALLY PREPARED VIEWER'S GUIDE, WHICH LISTED ALL PROGRAMS BROADCASTED BY THE ETV STATION AND ALL OTHER STATIONS ON THE CABLE DURING THAT PERIOD. A NUMBER OF TABLES AND GRAPHS WERE PRESENTED CONCERNING THE VIEWERS' HABITS, ATTITUDES, AND PREFERENCES. THE INVESTIGATOR CAUTIONS THE READER THAT THESE DATA WERE MERELY TABULATIONS, PRELIMINARY TO A FULL ANALYSIS OF LATER REPORTS. HOWEVER, TWO OBSERVATIONS WERE MADE--(1) THE ETV STATION DOES NOT COMPETE WELL WITH THE COMMERCIAL STATIONS - YET, THE ACTUAL NUMBER OF VIEWERS INCREASES IN THE EVENING, AND (2) THE APPARENT INTEREST OF ETV VIEWERS IN FACTUAL PROGRAMS MAY INDICATE A GREATER EMPHASIS ON HOW-TO PROGRAMS AND LESS ON CULTURAL ENRICHMENT TELECASTS. (JC)