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ERIC Number: ED003242
Record Type: RIE
Publication Date: 1961-May-3
Pages: 41
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
A STUDY OF SOME ASPECTS OF KOAC-TV PROGRAMING AND ITS AUDIENCE, PRELIMINARY REPORT NUMBER 2--EDUCATIONAL TELEVISION PROJECT.
SHEPHERD, JOHN R.
INFORMATION WAS OBTAINED CONCERNING HOW ONE GROUP OF PEOPLE (CABLE USERS) MAKE USE OF EDUCATIONAL TELEVISION. THE READER IS REFERRED TO THE PUBLICATION "EDUCATIONAL TELEVISION PROJECT--PRELIMINARY REPORT NUMBER ONE" FOR PARTICULARS ON THE VARIOUS INSTRUMENTS USED IN THE MAJOR STUDY. SCORING CATEGORIES USED IN SELECTING INDIVIDUALS FOR THIS ANALYSIS (SAMPLE N 1024) WERE DERIVED BY MEANS OF TABULATING EACH 30-MINUTE PROGRAM UNIT THE RESPONDENT INDICATED HE HAD VIEWED ON ETV DURING THE WEEK PRIOR TO THE INTERVIEW. THE RESPONDENT RECORDED THESE ON A SPECIALLY PREPARED VIEWER'S GUIDE, WHICH LISTED ALL PROGRAMS BROADCASTED BY THE ETV STATION AND ALL OTHER STATIONS ON THE CABLE DURING THAT PERIOD. A NUMBER OF TABLES AND GRAPHS WERE PRESENTED CONCERNING THE VIEWERS' HABITS, ATTITUDES, AND PREFERENCES. THE INVESTIGATOR CAUTIONS THE READER THAT THESE DATA WERE MERELY TABULATIONS, PRELIMINARY TO A FULL ANALYSIS OF LATER REPORTS. HOWEVER, TWO OBSERVATIONS WERE MADE--(1) THE ETV STATION DOES NOT COMPETE WELL WITH THE COMMERCIAL STATIONS - YET, THE ACTUAL NUMBER OF VIEWERS INCREASES IN THE EVENING, AND (2) THE APPARENT INTEREST OF ETV VIEWERS IN FACTUAL PROGRAMS MAY INDICATE A GREATER EMPHASIS ON HOW-TO PROGRAMS AND LESS ON CULTURAL ENRICHMENT TELECASTS. (JC)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Oregon Univ., Eugene. Inst. for Community Studies.
Identifiers: OREGON; Oregon (Eugene)