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ERIC Number: ED003082
Record Type: RIE
Publication Date: 1965
Pages: 135
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
TELEVISION AS AN INSTRUMENT FOR THE CONTINUING EDUCATION OF SPANISH-SPEAKING FAMILIES.
MILLARD, W.J., JR.; SCHENKKAN, R.F.
THE MAJOR PURPOSE OF THIS RESEARCH WAS TO INVESTIGATE MEDIA BEHAVIOR OF A SPANISH-SPEAKING POPULATION SAMPLE, WITH PARTICULAR REFERENCE TO TELEVISION AND RADIO, AND IN THIS CONNECTION TO STUDY THE CHARACTERISTICS OF SPANISH-SPEAKING AUDIENCES AT LOWER ECONOMIC LEVELS. THIS WAS DONE TO APPRAISE THE POSSIBLE USE OF RADIO AND TELEVISION FOR REACHING SUCH FAMILIES WITH PROGRAMS DESIGNED TO SATISFY THEIR NEEDS. PERSONAL INTERVIEWS WERE CARRIED OUT, IN A RANDOMLY SELECTED SAMPLE OF SPANISH-SPEAKING HOMES, FOR COMPARATIVE PURPOSES IN NEIGHBORHOODS WHERE ENGLISH WAS THE NATIVE TONGUE AND WHERE THE SOCIOECONOMIC STATUS WAS HIGHER. QUESTIONNAIRES WERE ALSO FILLED OUT BY A SAMPLE OF SPANISH-SPEAKING, NINTH-GRADE STUDENTS IN POOR NEIGHBORHOODS, AND BY STUDENTS IN THE SAME GRADE FROM MIDDLE- AND UPPER-CLASS SCHOOLS. OVER 650 RESPONDENTS, BOTH ENGLISH- AND SPANISH-SPEAKING, WERE INVOLVED. FINDINGS WERE REPORTED ON THE FOLLOWING--(1) TELEVISION AND RADIO LISTENING HABITS, (2) NEWSPAPER AND MAGAZINE READERSHIP, (3) "MOVEIEGOING," (4) SPANISH-USAGE IN THE HOME, (5) COMPARATIVE ATTITUDES TOWARD SCHOOL AND TEACHERS, AND (6) WORLD OUTLOOK. DETAILED FINDINGS WERE PRESENTED WHICH INDICATED MANY SUBAUDIENCES. FEW BROAD GENERALIZATIONS WERE MADE. (JC)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Texas Univ., Austin.
Identifiers: TEXAS; Texas (Austin); Texas (San Antonio)