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ERIC Number: ED002719
Record Type: RIE
Publication Date: 1963-Nov
Pages: 33
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
ROLE OF NEWER MEDIA IN PLANNED CHANGE.
EDLING, JACK V.
NEWER MEDIA SHOULD PLAY A FAR MORE SIGNIFICANT ROLE THAN HAS BEEN ALLOWED IN PLANNED CHANGE. THE PRESENT PUBLISHED CONSENSUS OF THE EFFECTS OF EDUCATIONAL MEDIA UNDERESTIMATES ITS POTENTIAL PERSUASIVE EFFECTS. RESEARCH NEEDED TO REALIZE THE POTENTIALITIES OF NEWER MEDIA IS OUTLINED. LEARNER CHARACTERISTICS WHICH ARE RELEVANT AND SIGNIFICANT FOR COMMUNICATION PURPOSES SHOULD BE ASSESSED. THE PROBLEM OF REINFORCEMENT OF EFFECT SHOULD BE STUDIED. THE DEGREE OF ATTITUDE CHANGE SHOULD BE RESEARCHED. AFTER TECHNIQUES HAVE BEEN DEVELOPED WHICH MODIFY VERBAL BEHAVIOR, LARGE-SCALE STUDIES SHOULD BE UNDERTAKEN TO DETERMINE THE RELATIONSHIP BETWEEN THE VERBAL BEHAVIOR AND OVERT BEHAVIOR.
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A