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ERIC Number: ED002423
Record Type: RIE
Publication Date: 1952-Jun
Pages: 24
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
RELATIVE EFFECTIVENESS OF COLOR AND BLACK AND WHITE IN INSTRUCTIONAL FILMS.
VANDERMEER, A.W.
EXPERIMENTS WERE CONDUCTED TO DISCOVER WHETHER INSTRUCTIONAL FILMS IN COLOR WERE MORE EFFECTIVE THAN BLACK AND WHITE VERSIONS OF THE SAME FILMS. IN ONE EXPERIMENT, COLOR AND BLACK AND WHITE VERSIONS OF FIVE INSTRUCTIONAL FILMS WERE SHOWN TO 500 NINTH- AND 10-GRADE STUDENTS, HALF THE STUDENTS SEEING THE COLOR FILMS AND THE OTHER HALF SEEING THE BLACK AND WHITE. THE SUBJECTS WERE TESTED IMMEDIATELY AFTER THE FILM SHOWINGS AND AGAIN 6 WEEKS LATER. WHEN THE DATA WERE ANALYZED, PROCEDURES WERE USED TO EQUATE THE CLASSES. IN A SECOND EXPERIMENT, CONDUCTED A YEAR AFTER THE FIRST, FOUR OF THE FIVE FILMS USED IN THE FIRST EXPERIMENT WERE AGAIN USED. THE POPULATION CONSISTED OF 199 HIGH SCHOOL STUDENTS. AN ALTERNATION TECHNIQUE WAS USED TO EQUATE THE DIFFERENCES IN LEARNER CHARACTERISTICS. RESULTS IN BOTH STUDIES WERE ESSENTIALLY THE SAME. BOTH TYPES OF FILMS PRODUCED THE SAME AMOUNT OF LEARNING. INFORMATION PRESENTED IN THE COLOR FILMS WAS RETAINED LONGER. COLOR FILMS WERE PREFERRED TO BLACK AND WHITE FILMS. THE USE OF COLOR IN THE INSTRUCTIONAL FILMS WAS NOT JUSTIFIED IN TERMS OF GREATER LEARNING BY THE VIEWERS. A POSSIBLE LIMITATION IN THE EXPERIMENT WAS THAT COLOR WAS NOT A CUE FOR LEARNING. SUCH OTHER CUES IN THE FILMS AS SHAPE, CONTRAST, TEXTURE, AND INFORMATION IN THE COMMENTARY PROVIDED EQUALLY IMPORTANT LEARNING CUES.
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Pennsylvania State Univ., University Park.
Identifiers: Pennsylvania (Philadelphia)